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Whitepapers
Thank you for considering eDirectory as the solution provider for your directory site. Below are various Whitepapers, case studies and other documents for your convenience. Whether you’re thinking of developing your own directory, are currently using the eDirectory, or even using an alternative system, these resources can provide you with information from experts in the industry. If you have any further questions, please contact sales@edirectory.com
10 Steps to Creating a Successful, Revenue-generating Online Directory
Whether you have recently purchased an eDirectory license or are thinking about creating an online directory, it’s very important to follow the suggested guidelines below when strategizing, launching, and marketing your site in the first year.
Download PDFGrow Your Directory Site’s Traffic with Curated Content
Content curation is one of the fastest ways to achieve growth in web traffic for publishing, directory, business and media sites. With the rise of social media and the growth of mobile devices, content can now be viewed and shared with ease much faster than ever before.
Download PDFHow Inbound Marketing Can Grow Your Niche Business or Directory
Inbound marketing lets you appeal to the most qualified prospects for your business or niche industry by using highly targeted subject matter. We’ve broken down and provided tips for the 3 main ways to accomplish this using SEO, Content and Social Media.
Download PDFSEO Toolkit for Directory Sites
Most people understand the importance of increasing their SEO and that it can be crucial to growing their site and business, yet few actually know the steps and tools to go about doing it. Sound familiar? If so, don’t worry. We are here to help.
Download PDFCase Study: American Ceramic Society Increasing Member Engagement
After developing a directory run on a proprietary, in-house platform as well as on a competitor’s solution, the American Ceramic Society came to eDirectory to increase member engagement in their non-profit organization. Learn how they offered a more manageable solution for their staff, as well as a powerful marketing vehicle for their members.
Download PDFThe Shift of Media and the Advertising Dollars with It
Learn how to best monetize your site and cash in on the advertising revenue that will soon be flooding to online publishers.
Download PDFStarting an Online Business – How to Position Yourself for Success
This Whitepaper helps to address the fundamental characteristics of many successful online businesses. Unfortunately, when you’re developing your site, cruise control isn’t an option. This whitepaper will cover what makes people successful when they’re starting a site and uses the example of three different websites that found success from following a few fundamental rules.
Download PDFGoogle Long Tail Online Directories Opportunity
Google’s Long Tail model revolutionized the way search traffic marketing, and more importantly,
online advertising was understood. Learn how over 50% of Google’s revenue was made from ‘less is
more’ and the opportunities it has created for niche, directory site owners.
With the rapid shift of advertising dollars moving from print to online, these opportunities
have increased exponentially. Web 2.0 guru, Gary Vaynerchuk, predicts will offer a "[A] trillion
dollars in ad revenue that is going to leak down to all the hyper, local, super
nichey-niche-niche opportunities".
Learn more about Google’s Long Tail and the trends it’s setting in the online world by
downloading this free whitepaper.
Marketing A Directory
This introductory document covers the best approach to developing your site. From a larger scale focus to tips on getting as much traffic possible to your site, this whitepaper will help get your directory business off the ground.
Download PDFSelling a Directory
As you’re about to read, directories often don’t sell themselves and the ones that enjoy the most success, are taking proactive measures to gain the business of advertisers. In “Selling A Directory”, we look at the best way to approach your sales efforts once your directory has been finished, as well as general guidelines on the best practices in advertising sales. This whitepaper serves as an excellent resource for someone with limited sales experience or staff.
Download PDFOnline Directories: The Next Big Media Vehicle for Advertising Agencies?
This whitepaper analyzes the future of online directories in the advertising world. Because directories produce thousands of pages of unique content, they’re seeing more and more success with organic growth in search engines. With the development of local search as well as product and services directories, online directories could prove to be an extremely valuable place for agencies or businesses themselves to target their advertising efforts.
Download PDFCase Study
Take a look inside the development of OhioBridalExpos.com Spearheaded by Gleames Creative Design, a web development and graphic company, Jennifer Gleason was able to help streamline OhioBridal’s web presence while simultaneously offering their vendors and industry partners with valuable resources to promote their business. A great read for any agency or web design shop, as well as someone who wants to understand how to bring their directory idea to life.
Download PDFRunning a Sales Team
This introductory document covers the best way to approach developing your site. From a larger scale focus to tips on getting as much traffic possible to your site, this whitepaper will help get your directory business off the ground.
Download PDF