- No Need for a Separate Mobile Site: With a responsive design you have one website and one URL. This saves you the time and money to not have to build an entire mobile website from scratch. It also saves you from needing to double your SEO efforts to cover another platform. Additionally, if you have a responsive website, you will be able to share social links for just one URL, and when the site does get shared, wherever the link is viewed – whether on a mobile, tablet, or on desktop – all of the content will be clear and easy to navigate.
- A Better User Experience: You want to be able to share your site’s content with your users. Having a user-friendly site makes it easier for you to do just that. A responsive design places an emphasis on designing for the user. If visitors are browsing a site via their phone or tablet, they should be able to view all of its content as easily as desktop users. Going responsive is the most effective way to make the most of mobile and tablet traffic, and to offer visitors the best possible user experience.
- Google Recommends It: That’s right, the one and only Google recommends responsive web design as the preferred way to reach mobile users. They even favor mobile-optimized sites in their search results done on mobile devices. This means having a responsive design for your site can be as good as gold when it comes to SEO.
- It Can Lower Your Bounce Rate: If your site is not optimized for mobile users than chances are your bounce rate is going to be much higher than you’d like. If the content of your site can’t easily be distinguished or just doesn’t look that good then users aren’t going to stick around. However, with a responsive design the look and feel of your site will be functional and neatly organized. You won’t have to compromise on your content and your visitors won’t be looking for the door.
Check out eDirectory’s responsive design and the full list of features here.