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eDirectory Tips

How to Start A Yellow Pages Directory Website

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How to Start A Yellow Pages WebsiteYellow pages are some of the most useful online directory websites, both for your visitors and local businesses. They’re also beneficial for you as the directory website owner. But what exactly is a yellow pages directory website? What are the advantages of creating one and, most importantly, what does it take to build one? Those are the questions we’ll answer in this article. We’ll also explain how to get started building a yellow pages directory site.

What is a Yellow Pages Directory Website?

A yellow pages site is an online business directory that helps visitors discover local businesses. Typically, a yellow pages directory consists of location-based listings that include businesses, service providers, organizations, and similar. If a visitor is looking for a restaurant or a doctor in their area, a yellow pages directory can point them in the right direction.

This type of listing can provide them with all the necessary information they need to know about a particular business: address, hours of operation, contact information, website address, and more. They can even show reviews and ratings of any individual business.

In other words, online users benefit from a yellow pages directory because it’s an easy way to find the information they need when they need it. Businesses and organizations benefit from being listed on yellow pages because the listing can bring them more customers and clients.

Why Build a Yellow Pages Directory?

A yellow pages directory website is useful for both online users as well as businesses. But what about you, the person behind the yellow pages directory? Why should you bother building a yellow pages directory website?

There are a few reasons. For starters, it’s a good way to make money online. You can sell listings as well as advertising spots. On top of regular listings, you can also sell enhanced listings and allow businesses to claim a listing for a fee.

Secondly, it allows you to create a business without having to worry about creating a product or gaining skills to provide a specific service.

Lastly, it’s a low-risk and low-cost business idea as you don’t need a huge investment to get started. Another benefit is that you also don’t have to worry about renting an office space and paying associated bills and other fees.

What Does It Take to Create a Yellow Pages Directory Website?

The first thing you’ll need to build a yellow pages website is a dedicated yellow pages directory software like eDirectory. Using eDirectory is the fastest and most affordable way to launch a directory website in any niche without the need to hire a developer.

eDirectory Notable Features

eDirectory has a plethora of features that make it a great choice for building a yellow pages directory:

  • Build a small directory with several thousand listings or a whole network of sites with millions of listings
  • Easily create and sell listings, classifieds, events, deals, articles, blog and banner ads
  • Price listings by category, sell enhanced listings, and offer the ability to claim listings
  • Users can create detailed listings with descriptions, photos, maps, video, categories, keywords, downloadable files, and more
  • Automated listing renewal reminders
  • SEO-optimized platform
  • The ability for users to leave ratings and reviews
  • Integration with multiple payment providers
  • And more

Yellow Pages Directory Template

How to Get Started With Your Yellow Pages Directory Site

Now that you know what it takes to build a yellow pages directory site as well as what features to look for in a yellow pages directory software, it’s time to take the next step. Here are the steps to get started with your yellow pages website.

1. Decide On Monetization Method

Before you start building your yellow pages directory website, it’s important to decide how you’ll monetize it. As mentioned earlier, you can charge for listings, sell advertising space, as well as charge an additional fee for claiming a listing or selling enhanced listings.

If you’re just getting started, focus on one or two monetization methods and expand from there.

2. Get a Domain

The next step is to decide on a domain name for your yellow pages directory. There is no shortage of domain registrars where you can purchase a domain name. A few tips to keep in mind when it comes to domain names are:

  • Keep the name short and simple
  • Try to include your main keywords
  • Opt for a name that is easy to spell and remember

3. Build Your Directory

Once you have a domain name and you know how you’ll monetize the directory, it’s time to build it. As mentioned earlier, you’ll need a dedicated yellow pages directory software like eDirectory to facilitate the process. Packed with the features mentioned above, eDirectory makes it easy to launch a yellow pages site in no time.

Start Your Online Directory 4. Get Listings

A directory is nothing without listings. But it’s hard to get people to create a listing if nobody knows your directory exists. A good starting point for getting the initial listings is to reach out to local businesses and offer them a reduced rate for their first term.

5. Drive Traffic

Once your directory is live and you have the initial listings, the main task is to drive traffic to your directory. A few ideas include:

  • Being active on social media where your target audience spends time
  • Creating quality content around topics that interest your audience
  • Optimizing your directory for search engines

Conclusion

Building a yellow pages directory website might seem daunting. But once you know what’s involved, what features you need to include, and how to get started building a yellow pages directory, the task becomes easier.

Get started on your yellow pages directory website with eDirectory and see how easy it is to build one using our platform. Sign up for a free demo and explore all the features eDirectory has to offer.

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How to Create a Classified Website (Step by Step)

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How to Create a Classified Website (Step by Step)Any idea how much annual revenue comes from digital classifieds?

It’s 2.49 billion dollars in the US alone.

So, it’s no surprise more and more people are looking up how to create a classified website themselves.

Especially because more smart business owners are realizing a classified ad website that earns money can be easy to build (with the right tool).

And the industries and niches that a classified website can help serve are nearly endless. From a regional classified site that lists rare items to a local classified site that advertises available neighborhood goods, the opportunities are only limited to your ideas.

But making sure that you have a good idea, a solid plan, and a quality classified site software are all key when learning how to create a classified website.

So, let’s jump right in and take a deeper look at the ins and outs of classified websites, so you’ll have all the knowledge you need to build yours.

What Is a Classified Website?

A classified website is an online advertising platform that connects sellers to buyers by promoting products and services.

Simply put, a classified website is a list of online advertisements. And usually, they’ll be listed by specific categories or by location.

On one end, there’s a listing owner who has a service or product to sell. On the other end, an interested buyer.

The goal of the classified site is to connect the listing to someone who wants that service or product (or in the case of a job board or a wanted ad, someone who could offer that service).

Some good classified site examples (on a large scale) include sites like Craigslist, OfferUp, and OLX. But some other places you may not realize are classified websites can include:

  • Real Estate Listings
  • Job Boards
  • Online Consignment Shops
  • Casting Notices

…and others.

Since online advertising is becoming the norm, more and more people and businesses are getting in on the action and making their own classified site.

Classified ad websites are an incredibly fast-growing type of online advertising. Businesses and people love advertising on them because a listing is usually affordable. And, if the website is being optimized and promoted well, listing owners can expect to see an awesome ROI on their investment.

For people browsing listings, it’s a great way to connect with a business or person in the exact area they’re researching. Whether someone’s looking for a new job, a second-hand bike, or something else.

And it’s not just for buyers and sellers. Classified websites are exploding in popularity for business owners wanting to start their own classified project.

That’s because a good classified website not only helps connect people, it can also earn the site owner money.

How Classified Websites Earn Money

You might be surprised to learn that classified ad sites can and do make money in more than one way.

Classified websites typically make money for their owners in several different ways, actually. And if you’re using a solid classified ads software like eDirectory, you’ll have all the tools you need to make money with a classified site.

Here’s how classified websites owners earn money:

  • Selling Listings: The most straightforward way classified sites earn money is by charging people to list an ad on their classified site.
  • Selling Ads: Charging a fee for placing an ad (usually a banner) somewhere on the classified site. This is often a great upsell to add when selling someone a listing so that more people will see their details.
  • Pay-per-Click (PPC) Advertising: Using a PPC platform like Google Ads, business owners can earn money from 3rd-party banner ads displayed to website visitors.
  • Membership Fees: Some classified website tools offer membership features, so site owners can collect recurring dues.
  • Affiliate Links: Inserting links to partner products that let you collect revenue off any sales you send to your affiliates.

With all these great ways to earn money, are you starting to think creating your own classified website sound like a great idea? You’re not wrong.

Launching your own classified ads site project can be a game-changer for many businesses. But, doing it on your own can have some major drawbacks to consider before you begin.

DIY Site vs a Dedicated Classified Tool

When creating a classified website, there are two main options. You can either do a DIY project and build every aspect of your site from the ground up (advanced) or keep things simple by using a dedicated tool.

We recommend using a dedicated tool to build a classified website. But for advanced users, taking the DIY route to build it yourself or by paying a developer might be a good option for you if you:

  • Are a web developer.
  • Have coding skills.
  • Are planning to continually pay a someone to maintain your site.
  • Are wondering how to create a classified website with WordPress and a plugin.

Because it’s the easier and more affordable option, using a dedicated classified tool like eDirectory is the best choice for most people. Using a software that’s built specifically for classified ad sites comes with tons of benefits like:

  • Beginner-friendly tools have made it so building and managing a classified website is easy, even for non-developers.
  • Make more money by accessing additional revenue-generating features.
  • Simple setup lets you launch quickly.
  • Integrated blog modules to keep content management easy.
  • It looks professional so you can maintain a healthy reputation.
  • Advanced search functionality so people can find what they’re looking for on your site, without hassle.

Even for people who can build a website on their own, there are tons of other reasons website owners choose a dedicated classified tool instead of a DIY site.

So now that you know how important using a dedicated classified website tool is, let’s take a look at exactly how to create a classified website.

Start Your Online Directory

How to Create a Classified Website

Ready to launch your own classified ads site project? Follow these steps to build a high-quality classified website.

1. Pick Your Niche

The first thing you’ll want to do when making your classified website is to pick your niche. This is the industry in which you’ll be making your website.

Already have a business idea? Great! Still exploring ideas? No problem. This is an extra exciting time because as directory and classified websites skyrocket in popularity, there are still tons of opportunities for different types of helpful sites.

The most common classified websites tend to be:

  • Local goods-based classified directories.
  • Industry-specific job boards.
  • Membership directories.

If you notice that your industry or your local area is lacking a strong classified site, take note. You may just notice that you’ve got a great opportunity to create an online classified community that connects people, businesses, and services while also generating revenue.

2. Choose a Domain Name

Next up, you want to pick a good domain name that’s easy to remember and spell, like www.exampleclassifieds.com.

Your niche will help inspire your business name, and your business name should be the backbone of your domain name.

You’ll choose this while you set up your website hosting. If you’re hosting your website yourself, we recommend Amazon or Digital Ocean. However, all eDirectory cloud service plans include secure hosting.

3. Sign up for eDirectory

The next thing you’ll need to do to set up your professional classified ads website quickly and easily is to sign up for eDirectory. Avoid having to hire a web developer to build your WordPress site, and never need to worry about having to pay them every time you need to change anything.

Then once you’ve got your classified ads software up and running, you can start categorizing your site.

If you’re ready to set up your classified website for free and explore all the available features, you can request an eDirectory demo here.

4. Pick Your Categories

In order to make sure your classified website is easy to navigate, you’ll want to pick and define your categories.

Not only do search engines love categories (meaning your website can rank higher when people search for specific keywords), but website visitors love to search through different categories and filters.

Your job? Build out this important section of your site by providing comprehensive details inside each category. Also, make sure to add sub-categories so you can take advantage of the advanced filtering capabilities (your website visitors will!).

With eDirectory, you get unlimited categories, so feel free to get as granular as you want.

Offering to display a listing in multiple categories is also a great way to upsell your higher membership levels, which we’ll cover next.

5. Set Your Membership Levels

If you’re taking advantage of all the ways eDirectory lets you earn money from your classified site, then the next step is to determine your membership levels.

This means you’ll decide which features each level includes plus how much it costs.

And because eDirectory classified websites are scalable, meaning you can have a small site with just a few listings to a network of sites with millions of listings, you can choose exactly how much to charge for your membership levels.

If you’re just setting up your website, we recommended starting with a free membership level.

Even though you aren’t charging them, free members can offer a lot in return. Using a free membership level is a smart way to:

  • Turn people into paying members when they upgrade.
  • Grow your email list.
  • Gather feedback about the site.
  • Get listings shared on social media.

And for your paid membership levels, you’ll want to offer exclusive benefits that are appealing. For instance, you can offer one month of “free” banner ads to anyone who signs up for your highest plan (a great incentive if you’ve got decent traffic coming to your site).

Remember, you can always adjust your offerings and pricing as your business grows and you learn more about what works for you, your audience, and your website.

6. Create Your First Listings

Before your classified website can be helpful to anyone (advertisers or otherwise) it needs to have listings.

So, the next thing to do to make a classified site is to create your first listings.

You can do this manually or import them if you have a large amount of data and want to make things easier on yourself.

Setting up your listings is where you can really have fun customizing your classified website. That’s because you can use drag-and-drop widgets to configure your pages and highlight:

  • Top-level classifieds.
  • New members.
  • Most-recently added items.

…and more.

Sure, it may take a bit of time to populate listings yourself, and you may need to get creative with the classifieds you’re listing. But until an advertiser can visualize what you’re selling, it will be hard to get them to pay to list on your classified site.

7. Create Quality Content

Once your classified site is up and running with some listings, it’s time to start creating content.

Blogging is one of the best ways to drive traffic and sales to your website. It’s an incredibly important part of advertising a business these days, and your classified website won’t be any different.

Because we know blogging is essential to a successful classified website, eDirectory includes an easy-to-use Blog Module where you can create, monitor, and optimize your content.

Once you’ve got the hang of consistently posting high-quality content, don’t forget to naturally insert your affiliate links within your content. The Blog Module also helps you insert these, which is extremely helpful if you’re planning on generating revenue through affiliate sales.

8. Market + Promote Your Site

Creating a classified website step by step is incredibly exciting. But remember, you’ll need to have traffic coming to your site before you can start earning money from it.

As a classified site owner, part of your job will be to market and promote your site. On top of blogging, this could also range from paying for advertising, using social media, and even rolling out an automated welcome campaign to your email list.

If you don’t already have an email list to promote your classified website to, email marketing is a great place to start. Did you know that more than 8 out of 10 people will open a welcome email?

Image Source: GetResponse

Whatever you do, you’ll need to prioritize getting the word out there and promoting your site.

Be sure to check out our guide on how to market an online directory for detailed tips on promoting your classified site.

9. Keep Optimizing + Improving

Your website is a business, so you’ll need to continually improve and optimize your classified ads site for success.

Connect with your community to ask questions. Find out what they love and give them more of it. And do it all automatically if you can. To automate your outreach, you can sync your classified site to your CRM.

Integration opportunities like this are just some of the reasons why having a tool that can help you create a classified site is so important. It costs a big chunk of change to pay someone to set up a classified website. And when you have to pay them to make any changes in the future to improve your site, the costs can really add up.

With eDirectory, you have tons of control to optimize your website and make it even better for yourself, your advertisers, and your visitors.

And no matter your industry, the more control you have of your classified website, the more control you’ll have over the long-term success of your business.

Next Steps: Install eDirectory and Create Your Classified Website

So now that you know how to create a classified website, it’s time to get started on your own.

If you’re looking for the best tool to help you successfully launch and manage your classified website, try eDirectory. It lets your customers sell or list anything they’d like with expertly categorized, well-organized, and beautiful classifieds.

eDirectory is packed with features that will help you grow your classified site like:

  • Flexible Customization: Access a nearly ready-made classified website that you can customize to your heart’s content, with detailed control over descriptions, photos, pricing, and contact information.
  • Professional Listings: Easily create gorgeous directory listings with images, video, and coupons inside a beginner-friendly and intuitive interface.
  • Classified Website Template: Offers a visual Listing Template editor to further customize your listings.
  • Social Media Integration: Connect with social media platforms for more exposure with social sharing links and a website Twitter feed.
  • Auto Renewal Reminders: Automate your payment collection process by notifying listing owners when it’s time to renew.
  • Blog Module: An easy-to-use area that lets you create and manage content to drive traffic and sales to your classified site.
  • Interactive Map: Our Google Maps integration lets pins automatically appear as new listings are added.
  • Optimized Images: Let your listing owners upload a variety of gallery photos, plus use a built-in photo editor.
  • Membership Site Capabilities: Create member profiles and tap into the power of recurring payments by collecting repeating dues.
  • Banner Ad System: Earn money from banner space by selling it to advertisers and/or running Google Ads on your site.
  • SEO Optimized: Rise to the top of search engine rankings with built-in SEO control.
  • Awesome Support: A robust online knowledgebase plus access to a genuinely friendly and helpful team via chat or email.

…and much more.

With your dedicated classified site tool in hand, you’ll be on your way to creating a classified ads site that earns you more revenue and grows your business.

So get started today.

Sign up for a free classified website demo today and create your eDirectory site right away.

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15 Ways To Drive Traffic To Your Online Directory

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15 Ways To Drive Traffic To Your Online Directory

Getting traffic is the backbone of all websites. The same is true for online directory websites, specifically. The more traffic your online directory gets, the higher your conversion rate will be. In other words, more traffic means getting more listings which means more revenue down the line. As such, driving traffic to your online directory should be one of your main goals. The task may seem daunting, especially if your directory is brand new. However, there are quite a few ways to drive traffic to your online directory website and we’ll cover them in this article.

15 Ways To Drive Traffic To Your Online Directory

Below, you’ll find various tactics and methods for increasing the traffic to your online directory website. The good news is that most of them are free and require only your time.

1. Content Marketing

One of the easiest ways to market an online directory is through content marketing. According to HubSpot, businesses that blog get 55% more website visitors than businesses that don’t.

Focus on creating content that would be relevant and helpful to your target audience. In other words, create content that solves their problems, educates them about your offer, and answers questions they have that are related to your online website directory.

Once you’ve started creating content, it will be indexed by the search engines which means it can appear as a search result when your audience searches for relevant keywords.

In short, creating content not only boosts your website traffic but it also allows you to appear as a search result for both potential customers and people looking for the best resources or specific businesses in their area.

2. Make Use Of Social Media

Aside from content marketing, social media is another easy way to promote your directory. Facebook is one of the most popular platforms out there but don’t forget that there are many other social media platforms including:

  • Twitter
  • Instagram
  • LinkedIn
  • Pinterest
  • Youtube
  • And others.

Remember, you don’t have to be active on all of these. Rather, the key here is to focus on one or two platforms where your target audience likes to spend time. Then, post relevant and engaging content. You can also repurpose content from your website’s blog instead of creating all the content from scratch.

Engage in a conversation with your followers, ask questions, and reply to comments. This will boost your engagement which will increase the chances of your content being shown to people who aren’t yet following you.

Link to your directory website in your profile’s bio and point people to helpful resources on your website as well as share about the benefits of being listed in the directory. You can also create promotional posts or a special offer such as a reduced listing price for your social media followers.

3. Use Video

Video marketing has been gaining in popularity for the past few years and it shows no signs of slowing down. Video marketing is great not only for increasing conversions but also building trust and establishing a more personal relationship with your audience.

Similar to content marketing, you can use video marketing to create helpful and educational content that your audience would benefit from.

When it comes to video marketing, YouTube is your best choice for long-form educational videos. Posting content on YouTube has another benefit: it allows your videos to show up in search results and you can embed them onto your website along with a transcript as a blog post.

If you prefer shorter video content, platforms like TikTok and Instagram Reels are great for showing your brand’s personality and making a connection with your audience.

4. Optimize Your Site

In 2021, nobody likes a slow-loading website. It hurts your user experience and search engines typically favor websites that load fast. That’s why it’s crucial to optimize your site as higher rank in search engines leads to more traffic. Not to mention, your existing users and visitors will be more inclined to recommend and share your online directory website if it loads fast.

Start by running a speed test with a tool such as Pingdom Tools to determine how fast or how slow your website loads. Then, work on getting the load time to 2 seconds or less. A few recommendations include:

  • Using a Content Delivery Network to serve static content such as script and style files
  • Optimizing images and compressing their file size
  • Making use of caching techniques

5. Work On Your SEO 

Search Engine Optimization is one of the best ways to drive traffic to your website. When you optimize your site for SEO, you’ll get organic traffic — visitors who are already interested in what you have to offer and are actively looking for it.

In addition to that, having an SEO-optimized site means you don’t have to rely on the ever-changing social media algorithms and you don’t have to pay for ads.

The downside of using SEO is that it’s a long-term strategy. However, once you start ranking for your desired keywords, you’ll reap the benefits for years to come. The first step in optimizing your online website directory is to use an SEO-friendly directory platform. Aside from that, here are a few more tips for optimizing your site for search engines:

  • Publish relevant, quality content on a regular basis
  • Link to other pages and resources on your site
  • Optimize your site to load fast
  • Use keywords naturally
  • Optimize page titles
  • Optimize images with SEO-friendly titles and alt tags

Start Your Online Directory6. Comment On Relevant Sites

Most websites that allow commenting have a field where you can enter your website. By leaving comments and contributing to a discussion on relevant websites in your industry, you can get people to click through to your website.

This not only helps you build relationships but it also puts your online directory in front of new audiences that might be interested in creating a listing for their business and website.

7. Be Active On Forums Or Communities In Your Niche

Similar to leaving comments on websites in your industry, you should get involved in forums in your niche. This gives you an opportunity not only to reply to others but also to start topics and become one of the top contributors in the specific forum which is bound to get your profile viewed by other users.

However, don’t make the mistake of joining a forum and then posting a link to your online directory every chance you get. Instead, focus on providing value first. You can include a link to your directory as a helpful resource or when someone asks for it directly.

Another way to point users to your online directory is to include it in the forum signature. That way, it’s always present but it’s not obtrusive.

If you can’t find a forum that’s related to your industry, try finding a community in Facebook or LinkedIn groups. With Facebook and LinkedIn groups, you’ll want to make sure that your profile is optimized and links to your online directory or to your Facebook business page.

8. Take Advantage Of OTHER Directories

Another way to market your online directory is to put it in another directory. Places like Google My Business and Bing Places For Business make it easy to get started and list your directory.

In addition to that, getting listed in either Google My Business or Bing Places For Business can also help improve your SEO. Once you list your directory, it can show up as a relevant local search result when people enter keywords and topics that are related to your directory.

9. Paid Advertising

If you have a marketing budget, you could consider investing in paid advertising. Both Google Ads and Facebook Ads are a great way to expose your directory to new audiences and gain visibility.

Facebook ads are a great choice if you want to get really detailed with your audience targeting. They also allow you to use images, video, and text ads so you have more choices when it comes to creating a compelling ad for your business directory.

If you want to keep it simple, you can opt for Google Ads as they make it easy to create text ads that drive traffic to your directory.

10. Post On LinkedIn, Medium, And Similar Sites

We’ve mentioned earlier that content marketing is a great way to drive traffic to your online directory website. Another benefit of content marketing is that it gives you plenty of material to repurpose as social media content or to repost on other websites.

LinkedIn and Medium are great places to repost your blog posts without having to pitch your article idea and go through the approval process.

There are a few ways to approach this:

  • You can repost the article in its entirety and say it was originally published on your website
  • Repost a part of the article and encourage readers to go read the rest over on your website
  • Expand on the original article and end with a call to action that points them to a landing page on your site where they can explore all the features your online directory has to offer

11. Use Guest Blogging

Guest blogging is a common marketing practice where you submit a blog post or an article to another relevant website in your niche. This method works really well for driving traffic to your website, especially if you link to a landing page with a special offer.

Once you submit a guest post, you’ll get a link back to your website through your byline that appears at the bottom of the article. As a result, you get traffic to your website and you build authority and brand awareness at the same time.

When it comes to guest blogging, the biggest challenge is finding websites that accept guest posts and making sure they’re relevant to your industry. It does you no good to publish a guest post on a popular site with millions of readers if that website has nothing to do with your niche.

Instead, you need to focus on websites that your target audience would visit as this will result in getting visitors that are interested in getting listed in your directory. Luckily, you can find plenty of suitable websites where you can submit a guest post with a quick Google search.

All you have to do is type in a keyword related to your industry along with a few search operators to find guest posting opportunities. A few examples include:

  • KEYWORD intitle:”write for us”
  • KEYWORD “submit a guest post”
  • KEYWORD inurl:/guest-post/
  • KEYWORD “accepting guest posts”
  • KEYWORD “guest post guidelines”
  • KEYWORD “become a contributor”

Keep in mind the list above is not exhaustive but it should serve as a good starting point.

12. Invite Others To Guest Blog For You

Speaking of guest blogging, it’s a two-way street. Just like you can write content for others, they can write content for you too. Consider inviting your directory members to write a blog post for you that would be interesting and relevant to your audience. Or, create a page on your site that outlines the guest post submission process.

This is another method that has a twofold benefit. For starters, it gives you fresh content for your site and takes content creation off your plate. Secondly, the guest blogger will more than likely promote the article they’ve written which brings in more traffic to your site.

13. Provide Your Customers With A Badge That Links To Your Directory

When someone signs up to be listed in your directory, give them a code for a badge they can embed on their website. The badge should link back to your directory. The benefit of this approach is two-fold. For one, your customers can use the badge to boost their credibility and showcase where their website or business has been featured.

Secondly, it allows you to get a backlink from another, relevant website which can boost your SEO authority. Lastly, since the website will feature a badge with a link to your directory, every visitor who lands on the website can click through to visit your online directory which results in more traffic.

14. Make Use Of Ratings, Reviews, And Testimonials

People buy from businesses and people they trust. Nothing builds trust faster than ratings and reviews from other people. According to research, 87% of consumers read online reviews for local businesses. As such, your directory should make it easy for others to leave reviews and share their experiences.

Another way to build trust is to showcase testimonials throughout your directory website. Featuring testimonials will increase the trust potential customers have in your directory. You can invite your users to send you a testimonial or leave a review on Google My Business or even your Facebook business page if you have one.

Once you start getting testimonials and reviews, you can add them to your homepage as well as the main sales page. Don’t forget to make the most of your testimonials by also sharing them on social media profiles.

15. Invest In Email Marketing

Don’t wait to build your email list. Email marketing has one of the best returns on investment, with several sources citing that for every dollar spent on email marketing, you’ll get $42 in return. Email marketing gives you direct access to your audience where you can establish a relationship with them and educate them on all the benefits of being listed in your online directory.

It allows you to build trust and reach them without the fear of social media algorithms burying your posts.

To start building your list, include sign-up forms on your website. Consider offering an incentive such as a discount for their first listing or a special bonus such as a top spot in the corresponding category for the first month.

Final Thoughts

Like with any other website, driving traffic is crucial if you want to generate income with your online directory business. With the tips laid out in this article, you’ll be able to get more traffic to your website.

Keep in mind that you don’t need to use all of these tactics at the same time. Start with one or two and then slowly introduce other methods and keep experimenting. By doing so, you’ll be able to understand which traffic-generating method works best for your online directory website and double down your efforts. Good luck!

 

How to build a 50.000 business listings online directory

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How to build a 50.000 business listings online directory

How to build a 50.000 business listings online directory

Your online directory is already up and running, which is fantastic! However, an empty directory will not bring you any clients. We’ll explain how and where to find your first business listings for your online directory in this article.

As an online directory owner, you probably have a clear idea of what you want to offer your clients. Regardless if it is a job advert wall where companies can advertise their vacancies, or a pet guide with redeemable deals and listings for the best pet shops, veterinarians, and various service providers, the main thing you will always have in common is the business listings. Without business listings, an online directory is pretty much good for nothing.

For a moment, let me put myself in your shoes. Surely, you’re wondering where and how to find quality business listings for your new directory, and this is indeed important for many reasons. The main ones being SEO (search engine optimization), because you want Google to index your online directory and show it in SERP (search engine results page), generating revenue, as this might be the key reason why you sent time building an online directory in the first place but, also, to attract more clients. Think about it, as customers ourselves, we want to go to places where other people are going, making recommendations, hiring services from other people.

In this article, you will learn about three different ways to earn your initial business listings, which will set you off on the road to reaching 50.000 listings within a few months of starting your business. Continue reading this post for more information about improving your online directory.

Table of contents

  • Building your business listings online directory database from scratch
  • Buying business listings from vendors
  • Scrape business listings with a scraping tool
  • Conclusion

Building your business listings online directory database from scratch

At first glance, this might look intimidating, but it is the safest way to post your first business listing online. By doing research and checking the accuracy or updated status of all the information there, you can ensure the quality of the information there. You will see more success if you are supported by a team, as that will increase the speed at which you populate your database.

If you are working alone and have a budget to invest in this task, don’t be afraid to hire help to grow your database. Set quality standards for your listings, remember that every bit of information counts, especially the description (put some effort into it) and contact information. Also, focus on creating and promoting features your clients might find valuable to attract more leads right away. Be creative with the titles in order to drive more clicks to your listings, be clear with every bit of information you put there. Also, be sure to make your images and photos as eye-catching as possible. Aim for professional photos (hire a photographer if possible).

Buying business listings from vendors

You might find that this is the most direct and reliable way of populating your online directory. You can streamline the process of expanding your directory in a few steps by purchasing directory listings from a reputable vendor, in addition to ensuring high-quality content.

As a downside, you could find those trustworthy vendors are not always the cheapest option. To help you further on your research for business listings, we’ve selected the top data vendors on the internet. Take a look:

The top tier business listings online directory database vendors

Acxiom

Acxiom, pronounced “a-xee-um”, is a database marketing company based in Conway, Arkansas. A reliable source for consumer and market data, this organization ranks among the best in the business. In addition, you will have access to a wide range of additional services such as customer segmentation, analysis of market trends (in several countries), and a Global Data Navigator service, which allows agencies to choose global data elements by country. Prices are subject to quotation.

Data Axle USA

Data Axle USA previously known as InfoUSA, Data Axle has been in business since 1972, making it one of the leading database providers in the United States. In 1986, they became the first company to digitize all Yellow Pages listings on floppy disks and CD-ROMs, so customers could consult information easily. Providing reliable databases on customer and marketing information, they are today able to help small and big businesses across the country. Prices are subject to quotation.

Dun & Bradstreet

Another database provider in the USA, DnB offers B2B contact data, leads data, business and company data, as well as corporate credit ratings. Get in touch with them via LiveChat to request a quote on their services. A distinctive feature of Dun & Bradstreet is its Data Universal Numbering System (DUNS numbers); these are used to generate business information reports for more than 100 million companies around the world. Prices are subject to quotation.

Datarade

Think of Datarade as an aggregator of database solution providers. With only a few clicks, you’ll be able to compare several data vendors worldwide and save yourself months of searching. It allows you to compare different suppliers side by side, even showing you the competitors.

Other vendors you should consider are Hoovers, Citygrid and Yelp.

Start Your Online Directory

Scrape business listings with a scraping tool

The term scraping data refers to an easy and fast way to gather database information from an existing website. What they do, in summary, is crawl other directories and deliver the data collected in an Excel file, therefore, you could upload that database to your online directory. There are other formats available such as JSON and CSV.

How does a web data scraper tool work?

  • As soon as the URLs are loaded into the application, the tool begins scraping.
  • In the next step, the scraper loads the full HTML code from the destination page.
  • The web scraper will then either extract all the data from the page or select the specific data the user desires.
  • In the end, the scraping app outputs all of the data it has collected into a usable file format chosen by the user.

Consider this before going this route

Before doing this, we strongly recommend that you check your country’s copyright laws regarding what information is considered royalty-free and what is not. Business listings usually include custom descriptions and images, which can be protected by copyrights.

Let’s get to know 3 data scraping tools you can use to add more depth to your online directory:

OctoParse

Octoparse allows people without any programming knowledge to extract data from websites. By simply following the steps on their website, you will be able to collect the information you need from any directory, in a highly efficient way.

It has an easy user interface, and you can begin downloading databases within minutes. It allows you to schedule tasks based on a specific date and time when you want to scrape data.

OctoParse pricing

  • Free plan: you can use Octoparse right now for free! These are the features you can enjoy; unlimited pages per crawl, unlimited computers, 10,000 records per export, 2 concurrent local runs, 10 Crawlers, community, lazy support.
  • Standard – $75/month: This plan offers unlimited data export,100 crawlers, scheduled extractions, Average speed extraction, auto IP rotation, task Templates, API access, and email support. This plan is mainly designed for small teams.
  • Professional -$209/month: This plan offers 250 crawlers, Scheduled extractions,20 concurrent cloud extractions, High-speed extraction, Auto IP rotation, Task Templates, and Advanced API.
  • Enterprise plan: You will need to contact a sales agent for a quotation.

Mozenda

Mozenda targets enterprises looking for a simple, fast, and all-in-one solution to scrape data from the web, and is trusted by CISCO, Tesla, Oracle, IBM… The list goes on, and as with OctoParse, you do not need any coding skills to boost your online directory’s business listing.

Mozenda has an easy-to-use “click-and-advance” interface, making your job a whole lot easier. With a free 30 day trial and one of the best customer service experiences in the segment, you can test it out and see if it’s right for you. The company offers four types of plans covering small projects and enterprise levels, and you can request a quote from the company’s website.

Webhose.io

Webhose is ideal for platforms or services that require a fully customized web scraper and data provider for use in marketing, sharing, etc. Growing companies can avail themselves of the platform at an affordable price. Uncover hidden insights with NLP, machine learning, and sentiment analysis. You can easily build and train machine models based on extensive data dating back to 2008.

Webhose’s database offers a huge collection of resources including blogs, forums, and news. You can create datasets based on particular topics, organizations, and time periods. Webhose lets you run a search query, and you’ll get JSON or XML results.

Regarding the prices, Webhose offers a 10-day free trial and 3 different plans:

  • Open Web Data Feeds: Provides enterprise-level coverage, real-time monitoring, engagement metrics, and clean  JSON/XML formats.
  • Cyber Data Feed: Includes Real-Time Monitoring, Entity and Threat Recognition, Image Analytics, and Geolocation as well as access to TOR, ZeroNet, I2P, Telegram, etc.
  • Archived Web Data: This plan offers a 10-year archive of web data, Sentiment and Entity Recognition, and Engagement Metrics. The pricing model shown here relates to prepaid credit accounts.

Conclusion

We already know the importance of a well-populated online directory for a myriad of reasons. If the data is already alive and moving, it is easier to convince more clients to join. However, the quality of the data is crucial. Invest time in finding eye-catching professional pictures (look for stock images) or hire a photographer to help you out, this will make your website look more professional and attractive to users. Also, do not copy and paste a standard piece of text into your descriptions. Make your descriptions as concise and informative as you can, and consider SEO strategies (search for keywords that apply to your business listings).

eDirectory’s services will help your business create, manage and monetize your own online directory. If you need more information, please contact us for more information. With an intuitive user interface, best-in-class resources, and robust customer support, you can start a free trial today.

* We are not affiliated, associated, authorized, endorsed by, or in any way officially connected to the tools and sites mentioned in this article.
* Before using Octoparse, please read the terms and conditions and privacy policy carefully. Do not use it to scrape data from social media and password-protected websites.

More Income: offer multiple Ads and Classifieds to your listings

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More Income: offer multiple Ads and Classifieds to your listings

Increase your income by offering multiple banner advertisements or adding classified ads to your listing levels and plans creating high value plans for your members. This is a great way to upsell premium plans that includes these additional opportunities for members to maximize exposure and branding across your website. (now available in v 11.1)

Revenue-Generating Online Directories

Banner Ads

When getting started with a new website, publishers can use the banner ad space to place affiliate links, sell your own products/services or add google Adsense to generate revenue. Website publishers can also sell banner ads at 80% off to get started, upgrade members for free so they can add offers which will allow you to then charge them for leads. eDirectory has all the banner tools that you’ll need to turn a profit from your advertisers.

By allowing your best customers to take advantage of the opportunity to proudly fly their banner ad atop the category they best represent, adds credibility and brand exposure reserved for premium members. This will quickly prompt your member’s competitors to also want to gain access to premium real estate on your website and sign up for paid advertising.

Displayed banners ads can be created to link to outside URLs such as your member’s website or link to internal listings, deals, classifieds or events in the directory website. eDirectory’s built in banner ad manager makes it super easy to upload banner ad images, manage and track click-through traffic. Banners can be images, flash, or even script from a third-party banner system.

Classified Ads

Another awesome built-in tool is the Classified Ad module. This allows members to advertise jobs, show items for sale or customize the Classifieds Module to display whatever is best for your community and includes descriptions, photos, pricing and contact information. Whether it’s advertisements or sales, it’s a one-stop shop for getting your Classifieds on your directory. Let your site customers sell anything they wish in the an expertly categorized, well-organized, and beautifully presented Classifieds section

A link to the classified ad will also be displayed in the member’s listings, same goes for the classified listing linking back to the member’s.

By offering these additional ads it’s not only beneficial for your members, but also helps site publishers to further populate their website with quality content.

Creating The Plans

Offer at least three and up to four plans displaying tiered pricing plans that are easy to compare and the pricing page that is easy to understand. Create a perceived appearance that by upgrading to a premium plan that includes banner and classified ads, they are able to receive far more value for their advertising dollar.

Creating listings and levels is easy in the eDirectory site manager dashboard which allows up to 4 listing levels and will display what is included (and what is not) great for displaying that all important comparison chart.

directory website advertisingCreate packages and promo codes to further customize your plans and pricing with value-add incentives.

So get started adding multiple banner ad and classifieds with your listings and start and watch your website start to rapidly develop into a thriving community.

(Stripe) How to get new Members Offering Trials

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Stripe – How to get new Members Offering Trials

Stripe is one of the most powerful payment processors on the planet and was added as a payment gateway option for our global user base during the newest v11.1 release. What clients love about Stripe is that it processes payments in over 100 different currencies, allows our clients to manage all of their own finances within the site manager, and also provides for free trials… which are a great marketing tool for growing your online community.

advertise-trial

Once you have set up your Stripe account in the eDirectory dashboard, you will be able to set up your free trial options in your levels and plans. Set number of days, weeks or months under free trial giving members enough time to use the system, and begin to reap the benefits of becoming a member of your community.

But I want to monetize my site. Why would I want to offer free trials?

By offering free trials – this helps to quickly populate your new directory website with member listings and content. A more populated website with quality content will help build credibility, add value and begin to drive traffic to your site. By populating your site with useful information and displaying an active, popular website, this will help to boost user engagement which naturally leads to paid membership subscriptions and website monetization opportunities.

Once your site becomes established, you can then begin to monetize (link to monetizing your website blog) your website and reap the sweet rewards of your investment and hard work.

The most important steps to achieving your online revenue goals all start with growing your online directory community. Seeing is believing! With free trials, members can see how it all works, how easy it will be to add great content and get new leads for business.

You can even offer special upgrade deals to convert them into paying customers. Once they see how you curate your brand, content, and marketing, they will be more so enticed to stick around and grow with you!

3 Benefits of offering Free Trial Sign Ups:

1. Start Free and Encourage Paid Upgrade at a Later Date

By offering a free trial, sign up new members or allow for on-site sign ups via eDirectory’s built in self-service sign up system. Once trial members are given the opportunity to ‘test out’ the functionality of your directory, view the site report activity and see the number of leads coming in or coupons being redeemed, it’s hard to argue the value of the listing and much easier to close the sale or even upsell to a larger plan.

2. Free Trials help to Populate Your Directory With Quality Listings

When new browsers visit your directory and place a search for data, they expect to find results. Having your free members create listings and contribute content will show that your directory is active and successful. This is also where the FOMO (fear of missing out) factor comes in to play. If a business owner sees their competitor listed on your directory, they too will want to be listed and become a member of your community to remain competitive.

3. Free Members Create Quality Content and Add Value to Your Website

You want your directory to have the inherent appearance of a healthy and thriving website community – a site that provides educational and helpful information. Each member of your community will have the opportunity to add this type of content via listings, articles, events and blog postings. This is not only helpful to visitors, but it’s also great for SEO.

So, if you are an existing client and would like the Stripe feature added to your site, simply request an upgrade here, contact your account executive, or chat with us anytime as www.eDirectory.com ! Thank you and happy hunting with free trials for your site!

Creates a dialogue – once the free trial has been created, it will create a dialogue between you and your members… you can reach out to collect any feedback or make them a special offer. Once the free trial is over, it also creates the same dialogue allowing directory owners to have a meaningful conversation or learn more about their customer needs.

If you’re an active client and would like Stripe added to your site, please click the upgrade request form link to get that started, contact your assigned account executive or create a support ticket. New clients may request a demo call or pick the plan that works best for you and then select LAUNCH right from the pricing page.

How To Leverage Your Community to Create Content for You

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Content is King! Keep in mind that directory websites are unique from other types of online enterprises. With online directory websites clients have an amazing opportunity to leverage the power of dozens, hundreds, and even thousands of members (depending on your target market) to achieve their recurring online revenue goals.

EventsContent

At eDirectory.com, we help clients leverage this powerful concept to create recurring revenue that grows with time, knowing that each new member represents more opportunity for growth.

Given the exponential power of social media, globalization, and multiple revenue streams, eDirectory.com will show you to turn this latent opportunity into active and passive revenue, so long as you understand how to leverage your community to create content for you with these 3 simple steps:

Offer incentives for clients to share valuable content

  • Feature them on your social media after sharing content
  • Give free banner ads or months of service for contributions
  • Upgrade their listing to your premium membership level for free and turn value-adding clients into brand ambassadors

Stay in touch with your community to create more opportunities

  • Send out newsletters with the integrated email system to encourage activity
  • Create online groups and communities on popular social media platforms like LinkedIn, Facebook, and Google+. Share what you see here to other platforms to grow your presence and attract industry-specific contributors
  • Create a referral program that invites your first members to mention your site

Be active in monitoring what your competitors and prospects are doing

  • Your community exists outside of your directory site, so stay in touch with what is going on in your industry or target market to be at the forefront. The more people you attract with authenticity the faster you will achieve critical mass and have numerous members adding content to your site
  •  Talk to your prospects about how they would best like to participate. Identify patterns and try to replicate this across your various methods of outreach. The more people you attract with similar needs, the faster you find your niche and get more clients onboarded that will help you grow by adding and sharing.
  • Early on, make your key goal to have your members and visitors “share”. A conservative measure of unique active social media accounts can have hundreds of followers, if you get shares you create the opportunity of impressions across thousands of possiblevisitors and members. The more times your community members “share” items across social media, the more likely you are to achieve your idea of “critical mass” with your online directory revenue goals.

Tapping into your community of experts to add content to your website creates lasting relationships, offers additional exposure for your advertisers and adds value to your website. Reach out today and start adding valuable content to your website.

3 Tips on Getting Your First 25 Paying Members

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Paying Members are a great way to generate recurring revenue to your online business. Every journey begins with a first step…and every business starts with its first clients.  The most important thing you can do when getting started is to focus on growth in the most cost-effective manner.

BannerAdsHomePage

Apply a little growth hacking and know that every hour counts in a start up and your directory site is no different.  Directory sites are unique in that you only need a small number of paying monthly or annual members to achieve profitability.  As your community grows so will your brand.  Use these proven tactics to focus on what is most important early on which is growth and proof of concept.  Forget the minutiae for now and focus your efforts with a bulls-eye.

The eDirectory platform offers plenty of value right out-of-the box to handle your day-to-day operations while you focus on doing what you’re good at – adding value where needed most.  Here are the 3 best tips you can use to get your first 25 paying members:

Start with your personal and professional network

  • Offer free premium listings to your network for 3 months with no strings attached
  • Create special offers with promo codes (free banner ads, social media mentions, and free leads)
  • Post on your social media to invite people to join and contribute to your community

PromoCode

Make your first members your greatest priority and learn everything you can from them

  • Treat each new lead as your most important client and offer assistance with set up from the start, show them how easy it is to claim their listing and get started on adding valuable content to your community
  • Reach out to them regularly to learn about any other opportunities that may exist like partnerships, sponsorship opportunities, and cross promotions. You may be surprised!
  • Be flexible with the feedback you receive. Learn what you can and adapt as needed. What you originally thought was important may not be the case once you begin to gain traction. Use the data to make informed decisions that will grow your original concept into what works for the most important stakeholders – your first clients!

Define your brand characteristics, value proposition, and organize yourself for success

  • Get started on creating valuable content for your site. Members love to see directory owners active and contributing to the growth of their community. Share knowledge, provide valuable insight, and respond regularly. You will set the foundation for trust and credibility.
  • Create social media profiles on the platforms that compliment your brand best. Don’t try to be everything to be everybody, instead, focus on a niche and learn as you grow. Master your local market and make your mistakes while you’re small so you can get organized and poised for growth.
  • Visualize how you see your site adding value to its members. Understand that you are offering an additional opportunity to advertise, be a part of a growing/curated community, and that the members on your site have been vetted and approved by you…. That you are available to weigh in on important matters to your community and that their interests

5 ways to Monetize your Online Directory Website

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Photo credit: free pictures of money via Visualhunt / CC BY

Creating an online directory brings an amazing opportunity to generate a recurring revenue stream. From using the built-in payment tools that eDirectory provides, to offering links to 3rd party affiliate products and services – when it comes to monetizing your website, opportunity abounds!

Here are a few ideas of how to get started making money with your website:

Paid Listings on Your Directory

Directory owners can easily create their own plans and pricing for listings across their directory. Use eDirectory’s powerful built-in tools to create up to 4 different listing levels. From simple text listings that can be offered inexpensively, to offering showcase listings which are premium listings designed to be an SEO-friendly micro-site featuring details of the business, image gallery, video, lead capture forms and more. These showcase listing can be priced at a premium based on the size of your audience, niche market and location.

Offer fully-managed or self-service advertising and make it easy for interested advertisers to sign up on your website. eDirectory’s platform tools make this easy to set up and display on your website.

See Pricing Listings, Banners and More for a Directory Site

paid listing directory website

Paid Banner Advertising and Sponsorship

Banner ad space on a popular website can be sold as prime real estate at a premium rate.  eDirectory’s full-featured banner system allows site managers to easily offer self-service banner ad sales as well as fully managed accounts. Display banners on a home page are of high value or select categories, modules (events, articles…) or locations. Enhance your banner advertising functionality with the Geo-Targeted Banner Ad modification tool from the Mod Store and which will add even more value and put location-specific advertisements in front of your site visitors

directory website advertising

Sell Leads

What’s more valuable that a hot lead? Selling leads may take a bit more work but the pay-off is worth it especially for high-traffic, niche directory websites. By creating general lead capture forms on your website as well as lead capture forms on premium listings, interested visitors can request more information or request a quote.  In turn, the site manager can then offer to sell per lead or offer a subscription to a lead generation pool.

Monetize with Google Adsense

You want to monetize your website with Google Adsense to increase the bottom line for your directory website.  Google Adsense uses search technology to place ads on websites based on keywords and content of the website.  This can be a great way to produce extra income as the ads displayed will be very relevant to your visitors and Google will be sure to display the highest paying ads.

Google makes the process quite simple – once you sign up for a free Google Adsense account, you will complete the forms and be supplied with some HTML code to add to their websites.

directory website revenue

Affiliate Offers

Marketing with affiliate offers is a very effective way to monetize your website traffic. It allows you to present your visitors with relevant offers for products or services that they are likely to be interested in. For instance, if you have a niche directory website about skiing, find an affiliate offer that would be of interest to your visitors, such as air travel (think Expedia…) hotels and lodging, skis and snowboards or skiwear.

How this works – you would place a supplied banner or text link on your website that contained your affiliate link and directed the visitor to the offer. If they sign up for the offer, you’d earn an affiliate referral payment or commission.

Check with your current preferred vendors or partners to see if they offer an affiliate program. To research additional options, please see the large affiliate providers such as Share-a-sale.com, CJ.com (Commission Junction), Rakuten LinkShare, AvantLink or Amazon Associates.

Social Media Mentions

If you have worked hard to build a huge following on social media – why not capitalize on that and offer your advertisers a way to ride your coattails.  You can price out what you would charge your advertisers and sponsors to post messages promoting their products, services or specials at a premium price!

Content is still king.  To add value to your website and to increase your monetization options, be sure to create great quality content that will drive traffic and lead visitors to your website… and keep them coming back!

Create amazing images for Directories [Free Tool]

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Create amazing images for Online Directories! Here is our favorite free tool to create awesome visual content for your website and social media posts: Canva.

How to create awesome visual content with Canva

We’ve all heard ‘a picture’s worth a thousand words’ – professional Online Directory branding and consistent, quality images across your website, social media, email and online speak volumes about your business. But let’s face it, not all of us have the design chops and Photoshop know-how or time to learn complicated software to pull this off.

Whether you have mad design skills or are new to branding and graphic design, Canva, a free online graphic design platform, makes branding and visual content design a breeze! It offers free access to a wide assortment of design tools and options, as well as premium options for paying customers.

Canva’s intuitive dashboard, drag-and-drop functionality and hundreds of pre-designed templates allow you to quickly create everything from simple website images to branded social media posts and ads.

Upload your own images or use one of hundreds of free (or cheap), searchable images Canva offers. Built-in image editing tools, filters and cropping options are powerful yet easy to use. Choose from a great selection of layouts, fonts, backgrounds, shapes, icons and more to further enhance your images.

If you are working with a team, Canva makes it easy to collaborate on designs with built-in sharing tools. Advanced team functionality is available in the premium versions of the software.

Create Images for directories websites

How to create awesome visual content with Canva

Use Canva’s custom dimensions’ option to create amazing images for your directory website sliders, default images, category images, blog headers and more. By adding branded visual content with your own color scheme, your website not only appears more professional, but adds a level of credibility and trust.

Design Banner Images

How to create awesome visual content with Canva

Monetize your directory website by offering to design and post banner ads for your advertisers across your website. If you are advertising your business or directory on other websites or using Google Adwords or Facebook Ads, create branded, professional ads with Canva’s templates which are IAB compliant banner ad sizes such as leaderboard, skyscraper and rectangle ads.

Create Mobile App Images

Brand and customize your directory mobile app by using the custom dimensions tool to easily create mobile app icons and app loading pages. Add custom pages to your app and create custom images to enhance those pages.

Design Social Media Covers, Posts & Ads

How to create awesome visual content with Canva

Visual content is more than 40X more likely to get shared on social media than other types of content and it’s been reported that tweets with images receive 150% more retweets than tweets without images.

With Canva, creating beautiful, branded social media posts has never been easier! Instead of posting a simple photo, create a template with your own style and color scheme, add your website address and logo and put your own touch on it to make it your own.

Design Email Marketing Headers

Continue the branding across your email marketing as well. Create email marketing headers and footers to be used in your directory promotions from the website or if you are using a 3rd party email provider such as MailChimp.

Saving & Sharing Images

How to create awesome visual content with Canva

Save your images for web or in high resolution or save as PDF for further distribution. For printed materials, download in high resolution with crop marks to send to your printer.

Premium Features – Canva for Work

Upgrade to Canva for Work and gain access to advanced features and amazing branding tools and templates. The branding kit allows you to set your color scheme, fonts and logo to quickly and easily apply to all of your marketing materials.

And that’s not all – the magic resizing tool is just that – magic! Once you create an image just the way you want it, choose the magic resizing option and instantly create an exact replica perfectly sized for all social media, email, documents, marketing materials and more.

To get stared creating your own visual content, we highly recommend using Canva and Canva for Work to create professional quality visual content.

How to create awesome visual content with Canva

For more information or to get started, visit canva.com and be sure to share your websites to show off your amazing new graphic skills!