Category Archives: Webinars

We invite our clients and enthusiasts from all over the world to join us for a collaborative learning experience about the eDirectory website platform.

Webinar: Creating Location and Category Pages for Online Directories

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Creating Location and Category Pages

Creating Location and Category Pages

Creating dedicated location and category pages within an online directory is a strategic move that enhances the user experience by providing a shortcut to their search. Instead of sifting through a generic list, users can now easily navigate to specific locations and categories tailored to their needs. This streamlined approach not only saves time but also contributes to a more efficient and satisfying search process.

SEO fine-tuning for local terms

Incorporating Search Engine Optimization (SEO) and fine-tuning for local terms is a crucial aspect of optimizing these pages. By incorporating relevant keywords and phrases specific to each location and category, the pages become more visible to search engines. This not only boosts organic traffic but also ensures that users looking for localized information can easily find and access the directory. An assertive SEO strategy aligns the online directory with the target audience’s search behavior, making it a go-to resource for their needs.

Create additional revenue by offering premium spots

Furthermore, creating location and category pages opens avenues for generating additional revenue. By offering premium spots on these pages, businesses can highlight their presence, services, or products to a more targeted audience. This not only provides added value to advertisers but also bolsters the financial sustainability of the online directory. The premium spots create a win-win situation, where businesses gain visibility, and the directory generates supplementary income.

Use it as a Landing Page for Paid Traffic

Utilizing these pages as landing pages for paid traffic adds another layer to the marketing strategy. By directing paid traffic to specific locations or category pages, the online directory can tailor its marketing messages to a highly targeted audience. This targeted approach increases the likelihood of conversions, making the investment in paid traffic more effective. It allows for a more personalized user journey, enhancing the overall effectiveness of the marketing efforts.

Webinar: Mastering the Listing Template Editor

Conclusion

In conclusion, the creation of location and category pages in an online directory is a multifaceted strategy that not only improves the user experience but also boosts the directory’s visibility, revenue, and marketing effectiveness. By strategically implementing SEO practices, offering premium spots, and using these pages for paid traffic, the online directory becomes a powerful tool for connecting users with relevant and localized information, while simultaneously providing businesses with valuable promotional opportunities.

USEFUL LINKS AND TOOLS MENTIONED IN THE WEBINAR

This session was recorded on February 7th, 2024.

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Webinar: Exploring the eDirectory Marketplace Widget

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Exploring the eDirectory Marketplace Widget

The eDirectory Marketplace Widget is more than just a new feature; it’s a game-changer for online directories, enhancing the user experience and providing opportunities for businesses to thrive. During the webinar, we delved into the core functionalities of the widget, designed to integrate into your existing eDirectory platform seamlessly.

At its core, the Marketplace Widget is a versatile addition to our platform that empowers directory owners and administrators to seamlessly integrate a marketplace directly into their websites. This feature enables you to showcase products and services, creating a more immersive and engaging experience for your users.

In this webinar, we demonstrated the capabilities of the widget, showing how sponsors can list the products and drive sales through external links. This is another excellent way to monetize eDirectory and offer listing owners more options to make their listings richer.

For directory owners looking to monetize their platform, the eDirectory Marketplace Widget opens up new revenue streams. Easily manage and monetize your directory by enabling businesses to list and sell products directly through your website.

Webinar: Exploring the eDirectory Marketplace Widget

Conclusion

In conclusion, the webinar offered an introduction to the capabilities of the eDirectory Marketplace Widget and its powerful features. Don’t hesitate to upgrade your eDirectory website to version 13.2 or later and have full access to the feature that can transform directory-based websites.

USEFUL LINKS AND TOOLS MENTIONED IN THE WEBINAR:

*We are not affiliated, associated, authorized, endorsed by, or in any way officially connected to the tools and sites mentioned in the webinar.

This session was recorded on January 24th, 2024.

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Webinar: Local SEO for Online Directories

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1. What is Local SEO for Online Directories

Local SEO is a specialized digital marketing approach to refine a website’s visibility within local search engine results. Its core objective is to tailor online content and strategies to resonate with nearby audiences and attract local customers effectively. This optimization involves a multifaceted approach that encompasses various techniques, such as optimizing website content with location-based keywords, ensuring accurate business information across online directories and platforms, enhancing Google My Business profiles, and actively encouraging customer reviews and ratings. By implementing these strategies, businesses can significantly improve their chances of appearing prominently in searches made by individuals seeking products or services within their specific geographic area, ultimately driving more foot traffic and leads to their physical locations or online platforms.

  • Location-based Optimization: Enhancing website content, metadata, and online profiles to target specific geographic areas.
  • Google My Business: Claiming and optimizing listings on Google My Business to appear in local searches and Google Maps.

2. What is Google Looking For

Google values accuracy, relevance, and prominence for local search rankings.

  • Consistent NAP: Name, Address, Phone number consistency across all directories and online platforms.
  • Reviews and Ratings: Positive reviews and high ratings signal credibility and trustworthiness.
  • Local Citations: Listings in reputable directories that validate a business’s existence and relevance.

3. Local Keyword Research

Local keyword research serves as the cornerstone of an effective local SEO strategy, providing invaluable insights into the specific phrases and terms potential customers use while searching for nearby services or products. This process involves identifying and targeting location-based keywords, including city names, neighborhood identifiers, or regional descriptors, to align website content with local search intent accurately. Moreover, delving into long-tail keywords, which are more detailed and specific phrases, allows businesses to mirror the precise queries made by local users. Analyzing competitor strategies aids in uncovering effective keywords that successfully engage the local audience. By strategically incorporating these findings into content and metadata, businesses can significantly enhance their visibility in local searches, attracting more relevant traffic and potential customers to their website or storefront.

  • Focus on Location Keywords: Incorporate city, neighborhood, or regional terms in keywords.
  • Long-Tail Keywords: Utilize specific phrases that mirror local search queries.
  • Competitor Analysis: Analyze keywords used by successful local competitors for insights.

Webinar: Mastering the Listing Template Editor

Conclusion

Local SEO for online directories requires strategic optimization, emphasizing local relevance and targeting. By leveraging precise keywords, consistent information, and authoritative directory listings, businesses can enhance their visibility in local searches, driving more targeted traffic and potential customers to their websites.

USEFUL LINKS AND TOOLS MENTIONED IN THE WEBINAR

This session was recorded on December 20th, 2023.

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Webinar: Prepare your Website for the Holidays

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Prepare your Website for the HolidaysWebinars

During the end of the year, there are plenty of opportunities and chances to take advantage of. In that regard, we discussed some guidelines to prepare your website for the Holidays, keeping your eDirectory website running smoothly.

In our discussion, we talked about end-of-year promotions and how to make your planning for the year ahead. As part of the design segment, we also offered ideas for making your website more holiday-themed we have two easy-to-use professional tools to help change colors, images, and the sliders on your website.

eDirectory also offers possibilities for automation such as recurring payments, welcoming new users, sending newsletters, and more. Prepare your articles/blog posts and banner ads for your sponsors, let your directory app following the same theme too.

Find out how to balance new sales opportunities, tweak some design elements, and save time by enabling the automation features of eDirectory.

Watch now: prepare your website for the Holidays

USEFUL LINKS AND TOOLS MENTIONED IN THE WEBINAR:

*We are not affiliated, associated, authorized, endorsed by, or in any way officially connected to the tools and sites mentioned in the webinar.

This session was recorded on December 6th, 2023.

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Webinar: The eDirectory Real Estate Theme

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How To Build a Real Estate Website

A well-designed real estate website is crucial for the success of any real estate business. It helps to connect buyers and sellers and provides a central location for all relevant information. Furthermore, it can help to streamline the buying and selling process.

The eDirectory’s Real Estate Theme is designed for desktop and mobile devices. It ensures that users can easily find what they’re looking for, whether it’s property listings, filters, contact information, or other essential features. This reduces frustration and enhances overall user satisfaction.

In this Webinar, we’ll cover the main aspects of how you can configure your eDirectory Real Estate Website using a pre-determined setup of Listing Categories and Listing Templates.

First, create 3 main categories: Real Estate Agencies, Realtors, and Properties. Based on these 3 profiles you will create 3 new Listing Templates, feel free to add or remove any widgets and other fields you believe are important for each profile. Pro tip: don’t forget to turn on the real estate fields in the Property template so it will give you access to all information needed to list a property such are type of operation, pricing, area, number of bedrooms, and so on.

Webinar: The eDirectory Real Estate Theme

Conclusion

Our eDirectory Real Estate theme was created after gathering extensive feedback from both our customers and the market. Unlike a plugin, this theme is included in the newest version of eDirectory and can be found under the Design Menu, themes. If you are not currently running eDirectory V13.3, please visit our website and fill out a form to request an upgrade.

*We are not affiliated, associated, authorized, endorsed by, or in any way officially connected to the tools and sites mentioned in the webinar.

USEFUL LINKS AND TOOLS MENTIONED IN THE WEBINAR

This session was recorded on November 08th, 2023.

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Webinar: Meet The New eDirectory v13.3

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The eDirectory v13.3 is out now!

We’re are excited to present the newest version of eDirectory: Version 13.3. Now, with the brand new Real Estate theme and our biggest innovation yet, the ChatGPT integration to create content and rich listing descriptions. This integration facilitates the creation and optimization of long and short descriptions, search keywords, and SEO elements for Listings, Events, Classifieds, and Deals. Additionally, for Blog Posts and Articles, the integration offers an Assistant to aid in content ideation. Experienced users can input their own prompts, enabling Chat GPT to generate customized content.

In this webinar, we covered thoroughly the aspects of this new integration, presenting in detail the possibilities on how to achieve quality results in terms of written descriptions.

We briefly covered the new updates to the Real Estate Theme, which includes a refreshed layout, enhanced labels, and full compatibility with eDirectory mobile apps. In addition, it introduces two exclusive search widgets.

The Marketplace Widget also undergone an important update. Introduced in version 13.2, publishers can now generate their own catalog of products and services. The pricing field is optional and text, such as “Special Pricing,” can be included.

Webinar: Meet The New eDirectory v13.3

USEFUL LINKS AND TOOLS MENTIONED IN THE WEBINAR

This session was recorded on October 26th, 2023.

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Webinar: Adsense Alternatives to Monetize Your Online Directory

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Monetizing an online directory is a lucrative endeavor in today’s digital landscape. Google AdSense has been a go-to platform for many website owners to generate revenue through display ads. However, relying solely on AdSense may not always be the most profitable choice. In this article, we will explore some of the top AdSense alternatives to help you maximize your earnings from your online directory.

eDirectory Monetization Options

eDirectory offers a versatile range of monetization options to empower online directories and community-based platforms. These include revenue streams such as listings, classifieds, events, articles, and banner ads. Directory owners can generate income by charging businesses and individuals for premium listings and classified ads, organizing and promoting events within their community, providing a platform for informative articles, and offering strategic banner ad placements to advertisers. This comprehensive suite of monetization features enables eDirectory users to diversify their income streams while enhancing the value they provide to their audience.

Adsense Alternatives to Monetize Your Online Directory

1. Media.net

Media.net is a prominent AdSense alternative that specializes in contextual advertising. It serves high-quality ads and offers various ad formats to choose from. Media.net is known for its user-friendly interface and excellent customer support. It’s a popular choice among publishers, especially those with niche websites or online directories.

2. PropellerAds.com

PropellerAds.com is a global advertising network that provides a wide range of ad formats, including push notifications, native ads, and interstitials. It’s a great choice for publishers looking to diversify their ad inventory and increase revenue. PropellerAds.com also offers detailed analytics and optimization tools to help you maximize your earnings.

3. Adsterra.com

Adsterra.com is another alternative that caters to both publishers and advertisers. It offers a variety of ad formats, including popunders, banners, and push notifications. Adsterra.com is known for its competitive payouts and user-friendly platform. They also provide advanced targeting options to help you reach your desired audience.

4. Adversal.com

Adversal.com is a premium CPM ad network that focuses on providing high-quality display ads. While they have strict approval requirements, their payouts are often higher than other networks. Adversal.com offers a 100% fill rate and provides excellent support to its publishers.

5. Monumetric.com

Monumetric.com is an ad management platform that offers a range of monetization solutions. They work closely with publishers to optimize ad placements and increase revenue. Monumetric.com provides access to premium ad exchanges and offers competitive CPM rates.

6. Infolinks.com

Infolinks.com specializes in in-text and in-frame ads, making it a unique AdSense alternative. They provide a non-intrusive way to monetize your content. Infolinks.com is easy to integrate and offers various ad customization options.

7. Yllix.com

Yllix.com is an ad network that provides a wide range of ad formats, including popunders, mobile redirects, and sliders. They offer competitive rates and a user-friendly platform. Yllix.com is suitable for online directories looking to monetize their traffic effectively.

8. SheMedia.com

SheMedia.com is a leading platform for female-focused content and advertising. If your online directory caters to a female audience, SheMedia.com can be an excellent choice. They offer a variety of ad formats tailored to women’s interests.

9. Outbrain.com

Outbrain.com is a content discovery platform that focuses on native advertising. It’s a great option for online directories that want to promote sponsored content in a non-disruptive manner. Outbrain.com provides personalized recommendations to engage users effectively.

10. Taboola.com

Taboola.com is a prominent native advertising platform similar to Outbrain. It offers content discovery solutions that can seamlessly blend with your online directory’s content. Taboola.com is known for its vast network of publishers and advertisers.

Affiliate Marketing Strategies

In addition to ad networks, affiliate marketing can be a powerful monetization strategy for online directories. Promoting relevant products or services to your audience and earning commissions on sales can boost your revenue. Some top players in the affiliate marketing field include:

  1. Amazon Associates: The Amazon affiliate program allows you to promote a vast range of products and earn commissions on each sale.
  2. ShareASale: ShareASale is an affiliate marketing network that connects publishers with a wide variety of advertisers and products.
  3. ClickBank: ClickBank specializes in digital products and offers high commissions for affiliates promoting ebooks, software, and more.
  4. CJ Affiliate: CJ Affiliate (formerly Commission Junction) is a well-established affiliate network with a diverse range of advertisers.
  5. Rakuten Advertising: Rakuten offers a global affiliate marketing network with opportunities to partner with top brands.

Webinar: Adsense Alternatives to Monetize Your Online Directory

Conclusion

In conclusion, diversifying your monetization strategies beyond Google AdSense can significantly increase your online directory’s revenue. Explore the mentioned alternatives and consider incorporating affiliate marketing to maximize your earnings. Remember to test different approaches and analyze your results to find the best combination of strategies for your specific audience and niche.

*We are not affiliated, associated, authorized, endorsed by, or in any way officially connected to the tools and sites mentioned in the webinar.

USEFUL LINKS AND TOOLS MENTIONED IN THE WEBINAR

This session was recorded on May 1st, 2024

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Webinar: Leveraging the eDirectory Mobile App Feature

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Leveraging the Mobile App Feature

eDirectory, as the sole platform in the market offering a native mobile app builder, empowers site owners like you to effortlessly create, customize, and publish your online directory website on both Google Play and the App Store. Here are the key features of the eDirectory Mobile app integrated builder:

  1. Fully Native Apps: Your apps will be fully native, bearing your brand and residing in your app store account.
  2. Unified Data and Management Interface: Manage your app and web content using the same intuitive interface.
  3. Extensive Customization: Customize your app in multiple ways to align with your unique requirements.
  4. Dynamic Layout Updates: Publish changes to your app’s layout on the fly, ensuring flexibility and adaptability.
  5. Self-Submission or eDirectory Submission Service: Choose to self-submit your app or utilize eDirectory’s submission service for a seamless process.

By embracing a mobile app, you ensure that your online directory holds a prominent position on your users’ cellphone home screens, offering the following advantages of native apps:

  1. Brand Visibility: Your app icon will reside on your users’ home screens, maximizing brand exposure.
  2. Reduced Bounce Rate: Unlike web-based experiences, users are less likely to navigate away from your app.
  3. Seamless Interface: Native apps provide a smooth and optimized user interface for enhanced user experience.
  4. GPS-based Location Accuracy: Leverage GPS functionality for accurate location-based services within your app.
  5. Notifications: Engage with your users through push notifications, delivering timely updates and messages.
  6. Additional Monetization Opportunities: Native apps open doors to additional revenue streams for your online directory.

By leveraging these features and benefits, eDirectory empowers you to create a comprehensive mobile presence that ensures your online directory remains at the forefront of your users’ attention and offers a superior user experience.

Webinar: Creating Sponsorship Opportunities for Online Directories

*We are not affiliated, associated, authorized, endorsed by, or in any way officially connected to the tools and sites mentioned in the webinar.

USEFUL LINKS AND TOOLS MENTIONED IN THE WEBINAR

This session was recorded on July 12th, 2023.

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Webinar: Creating Sponsorship Opportunities for Online Directories

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Sponsorship Opportunities for Online Directories

Operating an online business, such as a business directory website, presents an excellent opportunity to generate passive income through various available avenues. In this webinar, the eDirectory team showcases strategies for online directory owners to enhance sponsorship opportunities, thereby attracting fresh paying members.

eDirectory BUILT-IN monetary features

First and foremost, you will discover the key financial tools that come pre-packaged with eDirectory. These tools are specifically designed to simplify your financial management by providing effortless control over your monetary reports. Additionally, you can rely on features such as recurring charging and automated tasks. Let’s delve into the primary monetary features offered by eDirectory:

  • Levels & Plans Builder: With this feature, you can effortlessly create and customize various subscription levels and plans to cater to your customers’ needs.
  • Recurring Payment: eDirectory facilitates recurring payments, ensuring a seamless and convenient payment experience for your users.
  • Free Trials With Stripe: You can offer free trials to potential customers using the Stripe payment gateway, allowing them to explore your directory’s offerings before committing.
  • Automated Billing Reminder Emails: eDirectory automates the process of sending billing reminder emails to your customers, reducing the need for manual follow-ups.
  • Customizable Invoices: Tailor your invoices to align with your branding and business requirements using eDirectory’s customizable invoice feature.

By exploring and leveraging these tools, you can enhance both your experience as the site owner and the satisfaction of your new and existing sponsors. eDirectory is fully optimized to work seamlessly with leading payment gateways in the market, and its plans and levels configuration ensures that your customers can easily find and subscribe to the ideal subscription tier.

Online media selling opportunities

eDirectory offers a range of compelling options to monetize your website through media sales. Here are the key selling points that users seek when considering a paid subscription:

  1. Increased Online Visibility: eDirectory empowers your business with heightened online visibility, making it easier for potential customers to find you in search results.
  2. Improved Local Search Rankings: Enhance your local search rankings, ensuring that your business stands out in the local market.
  3. Enhanced Business Credibility and Trust: Boost your business credibility and establish trust among your target audience, leading to increased conversions.
  4. Lead Generation: Generate valuable leads for your business, attracting potential customers who are actively searching for your products or services.
  5. Cost-Effective Marketing: eDirectory provides a cost-effective marketing solution, allowing you to reach a wide audience without incurring exorbitant advertising expenses.
  6. Business Growth: By leveraging the power of eDirectory, you can drive business growth, expand your customer base, and increase revenue potential.

The Online Directory Business model effectively addresses these pain points by offering a competitive solution that provides significant value to businesses and enhances their online presence on search engines like Google.

Discover how eDirectory can propel your online business to thrive by capitalizing on new sponsorship opportunities to attract prospective clients.

Webinar: Creating Sponsorship Opportunities for Online Directories

*We are not affiliated, associated, authorized, endorsed by, or in any way officially connected to the tools and sites mentioned in the webinar.

USEFUL LINKS AND TOOLS MENTIONED IN THE WEBINAR

This session was recorded on June 28th, 2023.

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Webinar: Features and plans to increase revenue on online directories

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Features & Plans to Increase Revenue

In this webinar, the team demonstrates how to explore to the fullest eDirectory’s features and plan configuration to increase revenue on online directories of any kind. eDirectory is fully featured and ready to generate income through its plans:

From basic to full-featured plans

We provide a wide range of features and plans to meet your business needs. The platform allows listing owners to choose from up to four different plans, enabling you to select the package that best suits your requirements. With the basic free plan, listing owners are able to display crucial information about their business. The upper levels are richer in features that include contact details, business hours, descriptions, and more, ensuring listings stand out in the online business directory.

Recognizing that every business is unique, eDirectory also offers the option to add custom fields. This empowers sponsors to personalize listings even further, tailoring them to specific industries or target audiences. Whether sponsors opt for our basic plan or upgrade to the full package, eDirectory equips your business listing with the necessary tools to thrive and succeed online.

Webinar: Features and plans to increase revenue on online directories

*We are not affiliated, associated, authorized, endorsed by, or in any way officially connected to the tools and sites mentioned in the webinar.

USEFUL LINKS AND TOOLS MENTIONED IN THE WEBINAR

This session was recorded on May 31st, 2023.

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