Online Directory Resources for you to build, manage, monetize and grow your business.
Category Archives: Webinars
We invite our clients and enthusiasts from all over the world to join us for a collaborative learning experience about the eDirectory website platform.
We’re are excited to present the newest version of eDirectory: Version 13.3. Now, with the brand new Real Estate theme and our biggest innovation yet, the ChatGPT integration to create content and rich listing descriptions. This integration facilitates the creation and optimization of long and short descriptions, search keywords, and SEO elements for Listings, Events, Classifieds, and Deals. Additionally, for Blog Posts and Articles, the integration offers an Assistant to aid in content ideation. Experienced users can input their own prompts, enabling Chat GPT to generate customized content.
In this webinar, we covered thoroughly the aspects of this new integration, presenting in detail the possibilities on how to achieve quality results in terms of written descriptions.
We briefly covered the new updates to the Real Estate Theme, which includes a refreshed layout, enhanced labels, and full compatibility with eDirectory mobile apps. In addition, it introduces two exclusive search widgets.
The Marketplace Widget also undergone an important update. Introduced in version 13.2, publishers can now generate their own catalog of products and services. The pricing field is optional and text, such as “Special Pricing,” can be included.
Monetizing an online directory is a lucrative endeavor in today’s digital landscape. Google AdSense has been a go-to platform for many website owners to generate revenue through display ads. However, relying solely on AdSense may not always be the most profitable choice. In this article, we will explore some of the top AdSense alternatives to help you maximize your earnings from your online directory.
eDirectory Monetization Options
eDirectory offers a versatile range of monetization options to empower online directories and community-based platforms. These include revenue streams such as listings, classifieds, events, articles, and banner ads. Directory owners can generate income by charging businesses and individuals for premium listings and classified ads, organizing and promoting events within their community, providing a platform for informative articles, and offering strategic banner ad placements to advertisers. This comprehensive suite of monetization features enables eDirectory users to diversify their income streams while enhancing the value they provide to their audience.
Adsense Alternatives to Monetize Your Online Directory
1. Media.net
Media.net is a prominent AdSense alternative that specializes in contextual advertising. It serves high-quality ads and offers various ad formats to choose from. Media.net is known for its user-friendly interface and excellent customer support. It’s a popular choice among publishers, especially those with niche websites or online directories.
2. PropellerAds.com
PropellerAds.com is a global advertising network that provides a wide range of ad formats, including push notifications, native ads, and interstitials. It’s a great choice for publishers looking to diversify their ad inventory and increase revenue. PropellerAds.com also offers detailed analytics and optimization tools to help you maximize your earnings.
3. Adsterra.com
Adsterra.com is another alternative that caters to both publishers and advertisers. It offers a variety of ad formats, including popunders, banners, and push notifications. Adsterra.com is known for its competitive payouts and user-friendly platform. They also provide advanced targeting options to help you reach your desired audience.
4. Adversal.com
Adversal.com is a premium CPM ad network that focuses on providing high-quality display ads. While they have strict approval requirements, their payouts are often higher than other networks. Adversal.com offers a 100% fill rate and provides excellent support to its publishers.
5. Monumetric.com
Monumetric.com is an ad management platform that offers a range of monetization solutions. They work closely with publishers to optimize ad placements and increase revenue. Monumetric.com provides access to premium ad exchanges and offers competitive CPM rates.
6. Infolinks.com
Infolinks.com specializes in in-text and in-frame ads, making it a unique AdSense alternative. They provide a non-intrusive way to monetize your content. Infolinks.com is easy to integrate and offers various ad customization options.
7. Yllix.com
Yllix.com is an ad network that provides a wide range of ad formats, including popunders, mobile redirects, and sliders. They offer competitive rates and a user-friendly platform. Yllix.com is suitable for online directories looking to monetize their traffic effectively.
8. SheMedia.com
SheMedia.com is a leading platform for female-focused content and advertising. If your online directory caters to a female audience, SheMedia.com can be an excellent choice. They offer a variety of ad formats tailored to women’s interests.
9. Outbrain.com
Outbrain.com is a content discovery platform that focuses on native advertising. It’s a great option for online directories that want to promote sponsored content in a non-disruptive manner. Outbrain.com provides personalized recommendations to engage users effectively.
10. Taboola.com
Taboola.com is a prominent native advertising platform similar to Outbrain. It offers content discovery solutions that can seamlessly blend with your online directory’s content. Taboola.com is known for its vast network of publishers and advertisers.
Affiliate Marketing Strategies
In addition to ad networks, affiliate marketing can be a powerful monetization strategy for online directories. Promoting relevant products or services to your audience and earning commissions on sales can boost your revenue. Some top players in the affiliate marketing field include:
Amazon Associates: The Amazon affiliate program allows you to promote a vast range of products and earn commissions on each sale.
ShareASale: ShareASale is an affiliate marketing network that connects publishers with a wide variety of advertisers and products.
ClickBank: ClickBank specializes in digital products and offers high commissions for affiliates promoting ebooks, software, and more.
CJ Affiliate: CJ Affiliate (formerly Commission Junction) is a well-established affiliate network with a diverse range of advertisers.
Rakuten Advertising: Rakuten offers a global affiliate marketing network with opportunities to partner with top brands.
Webinar: Adsense Alternatives to Monetize Your Online Directory
Conclusion
In conclusion, diversifying your monetization strategies beyond Google AdSense can significantly increase your online directory’s revenue. Explore the mentioned alternatives and consider incorporating affiliate marketing to maximize your earnings. Remember to test different approaches and analyze your results to find the best combination of strategies for your specific audience and niche.
*We are not affiliated, associated, authorized, endorsed by, or in any way officially connected to the tools and sites mentioned in the webinar.
eDirectory, as the sole platform in the market offering a native mobile app builder, empowers site owners like you to effortlessly create, customize, and publish your online directory website on both Google Play and the App Store. Here are the key features of the eDirectory Mobile app integrated builder:
Fully Native Apps: Your apps will be fully native, bearing your brand and residing in your app store account.
Unified Data and Management Interface: Manage your app and web content using the same intuitive interface.
Extensive Customization: Customize your app in multiple ways to align with your unique requirements.
Dynamic Layout Updates: Publish changes to your app’s layout on the fly, ensuring flexibility and adaptability.
Self-Submission or eDirectory Submission Service: Choose to self-submit your app or utilize eDirectory’s submission service for a seamless process.
By embracing a mobile app, you ensure that your online directory holds a prominent position on your users’ cellphone home screens, offering the following advantages of native apps:
Brand Visibility: Your app icon will reside on your users’ home screens, maximizing brand exposure.
Reduced Bounce Rate: Unlike web-based experiences, users are less likely to navigate away from your app.
Seamless Interface: Native apps provide a smooth and optimized user interface for enhanced user experience.
GPS-based Location Accuracy: Leverage GPS functionality for accurate location-based services within your app.
Notifications: Engage with your users through push notifications, delivering timely updates and messages.
Additional Monetization Opportunities: Native apps open doors to additional revenue streams for your online directory.
By leveraging these features and benefits, eDirectory empowers you to create a comprehensive mobile presence that ensures your online directory remains at the forefront of your users’ attention and offers a superior user experience.
Webinar: Creating Sponsorship Opportunities for Online Directories
*We are not affiliated, associated, authorized, endorsed by, or in any way officially connected to the tools and sites mentioned in the webinar.
In this webinar, the team demonstrates how to explore to the fullest eDirectory’s features and plan configuration to increase revenue on online directories of any kind. eDirectory is fully featured and ready to generate income through its plans:
From basic to full-featured plans
We provide a wide range of features and plans to meet your business needs. The platform allows listing owners to choose from up to four different plans, enabling you to select the package that best suits your requirements. With the basic free plan, listing owners are able to display crucial information about their business. The upper levels are richer in features that include contact details, business hours, descriptions, and more, ensuring listings stand out in the online business directory.
Recognizing that every business is unique, eDirectory also offers the option to add custom fields. This empowers sponsors to personalize listings even further, tailoring them to specific industries or target audiences. Whether sponsors opt for our basic plan or upgrade to the full package, eDirectory equips your business listing with the necessary tools to thrive and succeed online.
Webinar: Features and plans to increase revenue on online directories
*We are not affiliated, associated, authorized, endorsed by, or in any way officially connected to the tools and sites mentioned in the webinar.
In today’s fast-paced world, time is of the essence. Fortunately, the digital age has brought us online directories with convenient booking features. From reserving tables at your favorite restaurant to scheduling appointments with healthcare providers, and even booking music lessons or personal training sessions, these online services have revolutionized the way we manage our daily lives.
In this new webinar, the eDirectory team showcases one of our most useful tools introduced in version 13.1: theproducts and services widget. Ideal to make your website a sales platform with the possibility to sell services and products on the spot.
We also selected the best third-party tool for you to power up your listings, while as site owner or as a sponsor looking to expand the range of offers. Keep reading to know how to take the best from the marketplace and booking features for online directories.
Restaurant Reservations
Gone are the days of calling restaurants for reservations and waiting on hold. With popular apps likeOpenTable, booking a table at your desired eatery is just a few clicks away. These platforms provide real-time availability, allowing you to choose the date, time, and party size. You canembed the book a table widgetdirectly onto a listing in eDirectory, making it super easy for users to select their preferred date and book it on the spot.
Healthcare Appointments
Booking appointments with doctors and dentists can be a hassle, but websites such asZocdocsimplify the process. Consider incorporating the widget by utilizing the embed functionality, enabling you to seamlessly direct your clients to the online booking application with a single button. Healthcare professionals, such as doctors and dentists, can greatly advantage from integrating this feature into their listings.
Music Lessons and Personal Training
Music professionals can offer booking options using tools such as Calendly, where users can book lessons or training sessions that fit their schedule, eliminating the need for endless phone calls or emails. Many services also offer virtual options, allowing you to learn or train from the comfort of your own home such asLessonfaceandTrainerize.
So go ahead and watch this new session!
Webinar: Marketplace & Booking Features for Online Directories
Conclusion
Booking features in online directories have transformed the way we manage our daily activities. Whether it’s reserving tables at restaurants, scheduling healthcare appointments, or booking music lessons or personal training sessions, these services save us time, enhance our experiences, and offer convenience at our fingertips. Embrace the power of these online platforms and make your eDirectory website even smarter.
*We are not affiliated, associated, authorized, endorsed by, or in any way officially connected to the tools and sites mentioned in the webinar.
In the digital landscape, online directories have become indispensable resources for users seeking specific products, services, or information. However, with countless directories vying for attention, it is crucial for businesses to ensure their listings stand out and are easily discoverable. Search engine optimization (SEO) plays a pivotal role in maximizing visibility and driving organic traffic to directories. With the advent of Artificial Intelligence (AI), businesses can take their SEO efforts to new heights. In this blog post, we will explore the remarkable ways in which AI can revolutionize SEO in online directories.
In this webinar, the eDirectory CEO James Chubb and the marketing discuss the current panorama of the use of AI on online directories and what are the options to harness the power of content marketing to make your website benefit in SEO strategies.
Content Optimization with AI
Creating compelling and relevant content is essential for SEO success. AI empowers businesses to optimize their content in a more efficient and effective manner. Natural Language Processing (NLP) algorithms analyze the context, sentiment, and relevancy of content, providing valuable insights. AI-powered tools can suggest improvements, highlight areas for enhancement, and ensure the content aligns with the latest SEO best practices.
Webinar: AI for SEO and Content Marketing in Online Directories
Conclusion
In the ever-evolving landscape of online directories, AI has emerged as a powerful ally in optimizing SEO efforts. By harnessing the power of AI, businesses can uncover hidden keywords, optimize content for improved visibility, and enhance user experiences. As AI technology continues to advance, embracing its potential becomes essential for staying ahead of the competition.
*We are not affiliated, associated, authorized, endorsed by, or in any way officially connected to the tools and sites mentioned in the webinar.
Our webinar on “SEO for Online Directories” provided valuable insights into the world of search engine optimization (SEO) and its importance for online directories. We discussed various techniques and strategies that can be used to improve the visibility of online directories on search engines and attract more visitors.
We began by introducing the two main types of SEO: on-page and off-page. On-page SEO includes techniques used to optimize the content and structure of a website, such as incorporating keywords, creating friendly URLs, and optimizing meta descriptions and title tags. Off-page SEO, on the other hand, focuses on external factors like backlinks and social media presence.
In terms of off-page SEO, we discussed the importance of structured data using Schema.org and lazy loading for faster loading times of images and media. Structured data helps search engines understand the content of a website, which can lead to rich snippets being displayed in search results. This provides more information to potential visitors and can increase click-through rates.
We then moved on to on-page SEO techniques, which include the use of various types of keywords. Short-tail keywords like “shoes” are broad search terms, while long-tail keywords like “men’s leather shoes” are more specific phrases. Geo-targeted keywords, such as “best pizza in New York City,” are location-based and can be useful for local online directories.
Webinar: SEO For Online Directories
Other important on-page SEO techniques we discussed include creating friendly URLs, optimizing meta descriptions and title tags, and using general text and images to provide depth and density to the content. Images should also have alt names to improve accessibility and to provide additional information to search engines.
We also highlighted the role of coding in a website’s SEO. Clean and efficient code can help search engines crawl and index a website more easily, which can improve its overall ranking. Additionally, using the Webp image format can improve loading times and overall user experience, which can indirectly improve SEO.
In conclusion, our webinar on “SEO for Online Directories” provided a comprehensive overview of the various techniques and strategies that can be used to improve the visibility of online directories on search engines. By implementing these techniques, online directories can attract more visitors and increase their overall success.
We are thrilled to introduce you to the latest version of eDirectory, version 13.2. eDirectory is an essential tool for businesses and individuals alike who want to create and manage online directories, classifieds, and membership-based websites with ease. With version 13.2, we have introduced new features and enhancements that will elevate your online presence and give you a competitive edge.
One of the most significant new features is the widget for headers with image sliders. This feature allows you to add a dynamic visual element to your website’s header, making it more engaging and eye-catching. You can use this feature to showcase your best content, products, or services and attract more visitors to your site.
We have also introduced the featured items widget, which allows you to highlight specific items or services on your website. This feature can help increase sales and drive more traffic to your site by giving users an easy way to find and purchase what they are looking for.
But the most significant innovation in this version of eDirectory is the improved SEO center. Search engine optimization (SEO) is critical for any website looking to attract organic traffic, and we have made it easier than ever to optimize your site for search engines.
By taking advantage of these new features, you can improve the user experience on your website and help your advertisers get more visibility and traffic to their businesses. Watch the webinar now and discover how eDirectory version 13.2 can take your online presence to the next level.
Webinar: Meet the new eDirectory 13.2
*We are not affiliated, associated, authorized, endorsed by, or in any way officially connected to the tools and sites mentioned in the webinar.
For directories, conversion goals are crucial to track and measuring the success of your marketing efforts. These goals help you to identify the actions your users take on your website that ultimately lead to a conversion, such as a purchase, a subscription, or a lead submission. In this article, we will explore how to set up and track conversion goals in Google Analytics for directories and how to export the goals report for further analysis.
Setting up Conversion Goals in Google Analytics
Before setting up conversion goals in Google Analytics, you need to have a clear understanding of your business objectives and the actions you want your users to take on your website. Once you have identified your goals, follow these steps to set them up in Google Analytics:
Sign in to your Google Analytics account and select the website you want to set up conversion goals for.
Click on the Admin button in the bottom left corner of the screen.
Under the View column, click on Goals.
Click on the New Goal button and choose the type of goal you want to create, such as Destination, Duration, Pages/Screens per Session, or Event.
Fill in the details of your goal, such as the destination URL, the duration or pages/screens per session, or the event details.
Click on Create Goal to save your goal.
Exporting the Goals Report in Google Analytics
Once you have set up your conversion goals in Google Analytics, you can export the Goals report to track and analyze the performance of your goals over time. Follow these steps to export the Goals report:
Sign in to your Google Analytics account and select the website you want to export the Goals report for.
Click on the Reporting tab at the top of the screen.
Click on Conversions in the left-hand menu and then click on Goals.
Choose the goal you want to export the report for and click on it.
Click on the Export button in the top right corner of the screen and choose the format you want to export the report in, such as PDF, CSV, or Excel.
Save the exported report to your computer.
Wrapping up
Tracking and measuring your conversion goals is essential to the success of your directory website. By setting up conversion goals in Google Analytics and exporting the Goals report, you can gain valuable insights into the behavior of your users and optimize your website accordingly.
Webinar: Marketing Conversion Goals for Directories
If you’re in the process of launching an online business directory website, it’s important to create a “coming soon” page to collect email addresses for potential users and subscribers. In this webinar, we’ll walk you through the steps of creating a coming soon page for your online directory website.
Step 1: Choose a Platform
When starting an online directory website, one of the first things you’ll need to do is choose a platform on which to build your site. There are a variety of options available, each with its own pros and cons, but one of the most popular choices among directory website owners is eDirectory.
eDirectory is a powerful and versatile platform that offers a wide range of features and tools to help you create a professional and user-friendly online directory. With eDirectory, you’ll have access to a visual editor that makes it easy to customize the look and feel of your site, as well as a control panel that allows you to manage and organize your content with ease.
Step 2: Choose a Design
Once you’ve chosen a platform, it’s time to choose a design for your coming soon page. There are a variety of templates available, or you can create a custom design. Keep in mind that the design should be simple, clean, and easy to navigate. It’s also important to include a clear call to action (e.g., “Sign up for updates” or “Be the first to know when we launch”). We show in detail how to explore eDirectory’s Page Editor to create and publish a Coming Soon page.
Step 3: Add Content
The next step is to add content to your coming soon page. This should include a brief description of your online directory, what users can expect, and any features or benefits you plan to offer. It’s also important to include a form for users to sign up for updates or to be notified when the site launches.
This is not a mandatory step, but if you feel like your website will benefit from a further explanation of what people should expect, go for it.
Step 4: Test and Launch
Before launching your coming soon page, it’s important to test it to ensure that it is functioning properly and that there are no errors. Once you’ve done that, it’s time to launch your page and start promoting it.
Creating a coming soon page for your online directory website is an important step in the launch process. It’s a great way to generate excitement, build anticipation, and collect email addresses for potential users and subscribers. By following these steps, you’ll be able to create a coming soon page that is effective and generates results.
Webinar: Creating a Coming Soon Page for your Online Directory Website
