Technology doesn’t care about us

Posted on

“There is a trillion, not a billion, a trillion dollars in ad revenue that is going to leak down to all the hyper,local super nichey-niche-niche opportunities.”

For a little over a year, I had the opportunity to work for an Online B2B Publishing company. One of the most significant things I took away from my time there was the ongoing battle of print vs online media. Now to be fair, it’s not so much a battle as much as a transition at this point.  If you haven’t read some of the whitepapers in the resources sections such as “Selling a Directory” and  “Online Directories:  The Next Big Media Vehicle for Advertising Agencies,” both address the print and online media battle, but nothing quite as blunt, direct, but insightful as Gary Varnerchuk did in this video:

$70,000 blogging and reviewing 6 blocks worth of street food?  I briefly discussed the importance and value of developing an online directory with a niche focus, but midtownlunch.com has taken this to a whole new level.  As great as it was to hear about the success Zach Brooks has had with a directory-esque site such as this, Gary brings great insight into the opportunities that are arising, and will arise in online media with the departure of print publications.  If you’re interested in further discussing this, or other ideas you may have for a similar directory, don’t hesitate to call me.

eDirectory to Attend SMX East

Posted on

Annandale, Virginia – September 30th, 2009 – eDirectory, the online directory software solution, will be both exhibiting their products and services, as well as giving a theater presentation at Search Marketing Expo (SMX) East in New York City on October 5th & 6th.

SMX, the search engine conference from Third Door Media, covers topics around search marketing such as SEO, paid search advertising, local & mobile search, social media and more. With a platform designed to maximize advertising revenue, coupled with new features that help drive search traffic to its users directories, eDirectory will exhibiting their newest version, 7.0.15.

In addition to their presence on the show floor, eDirectory, among several other companies such as Bing, will be making a theater presentation On Tuesday, October 5th at 12:20PM EST. The presentation, entitled “Implementing an Online Directory: Strategies for Increasing Search Traffic” will be presented by eDirectory CEO, James Chubb.

“We are very excited to be a part of the SMX Expo, ” said James Chubb, “It’s a must attend event for internet marketing professionals, and we look forward to sharing traffic building strategies and customer success stories,” he added.

eDirectory will be promoting its most recent release which includes social media integration, advanced search features, and integration with Amazon Simple Pay. To learn more about eDirectory, go to eDirectory.com or visit us at booth #328 at SMX East, October 5th and 6th.

eDirectory is a division of Arca Solutions, Inc, a digital media company headquartered in the Washington, DC metro area.

eDirectory at SMX East

Posted on

eDirectory will be attending Search Marketing Expo (SMX) East on October 5th & 6th.  In addition to exhibiting alongside of companies like Bing, at&t, iContact and others, eDirectory will be giving a theater presentation on Tuesday, October 6th.  The session, entitled “Implementing an Online Directory: Strategies for Increasing Search Traffic,” will be presented by eDirectory’s CEO, James Chubb.   If you’re attending the show, be sure to visit us at booth #328 to learn more about our products and services.

eDirectory 7.0.15 now Live

Posted on

The latest version of the leading online directory software solution is now live.  From improved site manager features to expanded social bookmarking settings, eDirectory’s latest version reflects feedback from our clients over the last several months.  Here is a list of the more notable changes:
[custom_list style=”list-9″]

  • New Social Bookmarking – LinkedIn, Facebook, Twitter
  • New Browse by Location layout: clean and organized.
  • Advanced Search box can be closed
  • The user can choose to show or hide the map on the results pages.
  • The site manager can enable/disable the google maps feature.
  • A color selector was added in the listing templates section, so now the site manager can choose the colors easily.
  • The site manager can choose the listing levels that will have promotions.
  • The site manager can refresh the Statistic Reports at any time.
  • eDirectory now works with Amazon Simple Pay payment gateway. This new gateway works with Amazon Simple Pay Standard and Amazon Simple Pay Subscriptions (the recurring can be monthly or yearly).
  • The charset was changed from ISO 8859-1 to UTF-8.

[/custom_list]

PS.: If you’re a current client and have some suggestions on features we should include in our next release, I’d love to hear from you.  Please email me at  jared . elder @ edirectory . com

Visit eDirectory at SES San Jose, California Aug 11th & 12th

Posted on

If you are on the west coast, come visit us at Search Engine Stratagies Expo in San Jose.    The eDirectory booth is #422.   Passes to the exhibition hall are free if ordered in advance, and just $50 at the door.   The conference program should be good as well.   If you are interested in signing up for the full conference, contact Owen Zhu at owen . zhu @eDirectory dot com to get the eDirectory discount on registration.  Also send Owen a note if you would like to set a time to discuss a project with a project manager.

We look forward to meeting you in person!

Becoming an Online Reseller

Posted on

A lot of people know that they want to start an online company.  One of the easiest ways is to become a reseller.  The reason is that another company has done all of the hard work in the development, testing, branding, and creating the product.  The main challenge in this scenario  is to find a product that will make you money.

Your first step, obviously, is to find a source.  You can search the Internet for products, attend trade shows or find niche magazines.  If a company doesn’t have a reseller program, you can contact them to make your pitch.  Often, you may find that they would be more than happy to have another salesperson working on their behalf.

Once you have located a product to resell, you should understand how wide your audience is. Is this a product that can bring in a large volume of business?  Researching the competition, also,  is important during this stage.  Find out if there is something that you can do better than the rest – whether it’s with the price, the features, better service or some other area.

In finding a product, don’t get too caught up in the fact that you may not be a subject matter expert in the field.  Most companies will help get you trained and can give you the right tools so that you’re a success.  Additionally, you don’t need to have a great amount of passion for the product itself.  Instead, you should have a passion for the business and sales that it can possibly bring.

The ultimate attributes that you should seek when becoming a reseller are if the product is in demand; how high are the start-up costs and if the company can support you in becoming successful.

Don’t Make Me Think – Using Common Sense in Web Design

Posted on

When creating your website, you should take into account what is going on today.  You may not have noticed that there are very distinct things that web designers do in order to make the web pages look modern, appealing and easy to use.  What is the key for today?  Simplicity.

Fortunately, web design evolves as everything else does and today web sites are better than ever.  More designers have more experience and finally understand how to create something better than they did even a few years ago.

Even if you don’t have the experience, you should make sure that you pay attention to the features that all great designs have.  They are:
[custom_list style=”list-9″]

  • A Clean Layout
  • A Site That Goes Below the Fold (people know how to scroll)
  • A Reduction of Three Dimensional Effects
  • The Use of a Plain Background or Soft Colors Such as Grey
  • No Strong Colors
  • Clean Spaces and No Crowding the Site With Design
  • Big Easy to Read Text
  • An Orientation Towards the Center
  • The Content is Designed vs. a Designed Page
  • Few Icons – It is Clutter and Confuses People

[/custom_list]
These are easy things to keep in mind even if you’re not an expert.  One of the best books that I’ve read and continue to use as a guide include:  Don’t Make Me Think:  A Common Sense Approach to Web Usablity by Steve Krug.   His book points out that too many small businesses, unnecessarily, create cluttered sites and, thereby, force people to think.

When you have an online business, it is critical for you to remember that people came to your site because they have a problem to solve.  If they don’t think that they have landed a possible solution within a few seconds, they will hit the back button quickly.   Make sure that your site doesn’t cause needless headaches by following the guidelines listed above and you stand a shot at increasing sales!

Inner Light Spectrum

Posted on

Importance of Photos in Print and Digital Media

As cheesey as the line is ‘A picture can say a thousand words’ that line is true. A well taken, cropped, and digitized photo can provide more information and insight into a product or service than an entire written page of inforamtion can provide by itself.  Figures point that in print media only 5% of readers may notice an article title, but almost 100% or readers see and look at photos. The combonationation of good writing and great photos can help draw people to read what you are advertising. In the eDirectory system the showcase business listing allows for the listing owner to upload multiple photos into the listing photo gallery along with a large displayed logo image. These images that are uploaded into the photo gallery can help to highlight the products and services the listing is avertising to potential clients and site visitors.

On the market today there are may high quality photo editing software programs that allow a user to transform a well taken picture into an eye catching picture. Toptenreviews.com lists the following as the top ten free or paid for photo editing software programs:

  1. Adobe Photoshop Elements
  2. Corel Pain Shop Pro Photo
  3. Serif PhotoPlus
  4. Ulead PhotoImpact
  5. ACDSee Photo Editor
  6. PhotoSuite
  7. FotoFinish
  8. Photo Explosion
  9. PhotoImpressions
  10. PhotoStudio

Each of these programs will allow one to improve thier already taken photos and then resave the changes so they can be easily uploaded into the eDirectory photo gallery system. The eDirectory photo gallery systme requries that the photo be saved into either .gif or .jpg format, which can easly be accomplished in any of the above 10 photo editing programs.

Ad Tech in April

Posted on

We are excited to be exhibiting at ad tech in San Francisco on April 21 – 23. The event will be about digital marketing and will bring in a host of experts covering SEO, SEM, local search, mobile search, and how social media and search are being utilized in concert to create entirely new marketing platforms.

The event is bringing exciting speakers who will educate advertisers, publishers and technology leaders the power of digital video, applications and widgets, local marketing and other methods to attract an audience.

We will be on the second floor, so come see us if you plan on going.

Purple Haze

Posted on

Achieving Clarity in your Website Content

The content within a website is the number one tool that is used to help bring people back to your site in the future. Keeping this content as informative, yet as concise as possible, is not an easy task. Yet if this is achieved you may come to find that the vast majority of the visitors to your site are returning visitors because they have come to discover that they will consistently find clear and quality information on your site.

There are several things to remember when working to make the information on your site as clear and concise as possible:

  1. Keep your content focused on your target audience
  2. Use simple words and phrases
  3. Think about proper word choice when explaining things to your audience
  4. Express Ideas and concepts with the most simple language

One tool that many professional writers employ, that is important for web writers as well, is keep your sentences short. The average sentence falls between 15 and 20 words. When sentences begin to reach the 30 to 35 word mark they begin to feel like a run-on sentences, and the focus of the audience can be lost. When editing your website content, you should look for the same key points as those editing print media. When writing a sentence be cognizant of works such as ‘and’, ‘but’, and ‘who’. These words can tell the editor that the sentences could possibly be broken into two separate sentences and can help with clarity.

One of the last things one can do to help make sure their content is clear and concise, is have a 3rd party review the work. The 3rd party can consist of a professional editing company to your next door neighbor or friend. It is always import to have a fresh set of eyes review your content as they can provide quality feedback and information that could be helpful to a first time or returning viewer to your site.