In yesterday’s webinar on eDirectory’s new Package Builder, we covered an array of updates and features designed to entrust users to create more compelling, value-driven packages for their members. Here’s a summary of what was discussed, focusing on recent updates, the benefits of bundling, and how to get started with these new tools.
Recent Updates to eDirectory
1. Ability to Restrict Content to Paying Members: One of the most significant updates is the ability to gate content exclusively for paying members. This paywall feature allows you to create premium content areas, incentivizing more users to subscribe and enjoy exclusive benefits.
2. Levels & Pricing is now Products & Plans: The rebranding of ‘Levels & Pricing’ to ‘Products & Plans’ reflects a more flexible approach to managing what you offer. You can now create varied packages that cater to different audience needs and business models.
3. Create Packages with Listings, Classifieds, and Events: You can now bundle specific numbers of listings, classifieds, and events into customizable packages. This granularity ensures you can offer exactly what your members need, whether they’re looking for a single listing or a comprehensive promotional package.
4. Unlimited Plans and Options: The introduction of unlimited plans means you can now offer limitless options to your clients, adding significant value and appeal to your packages.
Webinar: Master the New Package Builder
5. 5 New Billing Cycles In addition to the existing monthly and yearly cycles, we’ve added five new billing cycles: weekly, bi-weekly, quarterly, semi-annual, and one-time payments. This flexibility helps accommodate the varied financial preferences of your members.
6. New Widgets for the Advertise Page Our new widgets make it easier to showcase your advertising options, enhancing the visual appeal and functionality of your Advertise page.
Why Bundling is Important?
Increase the Value of the Average Sale Bundling multiple products or services together increases the perceived value, often leading to higher average sales. Members are more likely to purchase a comprehensive package than individual items.
Simplify Decision-Making and Checkout Process By offering bundled packages, you simplify the decision-making process for your customers. They can easily see what’s included and understand the benefits, leading to a smoother checkout experience.
Pro-tip: Bundle Outside Products & Services Remember, you can also bundle products and services that are outside of eDirectory into your packages. This flexibility allows you to offer even more value and cater to a wider range of member needs.
Getting Started
Activating the Paywall Feature Begin by activating the paywall feature. This will enable you to restrict access to premium content, making it available only to paying members.
Configuring Gated/Paywalled Products Next, configure which products will be gated. Decide what content or services will be exclusive to your paying members and set up your paywall accordingly.
Adding Gated Access to Sponsors You can also offer gated access to sponsors. This feature allows sponsors to have exclusive access to certain content or tools, adding another layer of value to your offerings.
Creating a Member Access Plan Finally, create a member access plan that clearly outlines what your members will receive. This could include exclusive listings, events, classifieds, or other premium content.
Conclusion
Remember, products are not publicly available until you create a plan for them and display them using any of the pricing widgets. This allows you to create “hidden” products/plans or use them for different purposes, such as a “Setup Fee.”
Mastering the combination of listing templates, product features, paywall, and packages can significantly enhance your sales strategy and results. With these powerful tools, you can offer more tailored, appealing packages to your members, ultimately driving more sales and increasing member satisfaction.
Thank you to everyone who attended the webinar! We hope you found it informative and are excited to start using the new Package Builder features. Stay tuned for more updates and future webinars to help you make the most of eDirectory.
DOWNLOAD THE MATERIAL DISCUSSED IN THE WEBINAR:
This session was recorded on Jul 31th, 2024.
- Don’t forget to register for eDirectory’s next Webinar.
- Do you want to know what eDirectory can do for you? Sign up for a free guided Demo here.
Want more tips? Shoot us a note at marketing@eDirectory.com and don’t forget to join our Facebook group.
